Brand Manager: Growth & Strategy (Hybrid)

Colgate-Palmolive; Selangor; On-site; MYR 120,000 - 180,000; Full time

Job summary

Colgate-Palmolive is seeking a Brand Manager in Selangor, Malaysia to drive brand growth and market share across assigned categories. You will oversee end-to-end brand management, including planning, execution, and post-campaign evaluation across traditional and digital channels.

The role involves optimizing commercial strategy, portfolio pricing, and promotions to deliver strong business results. You will work cross-functionally to align budgets and go-to-market tactics with stakeholders at

Qualifications

• Bachelor’s or Master’s degree in Marketing, Business Administration, Communications, or a related field.
• Minimum 5 years of brand management or marketing experience, preferably within the FMCG industry.
• Strong analytical capability using consumer insights, market data to drive decisions.
• Proven track record in end-to-end campaign management, integrated marketing communication, digital marketing, and e-commerce growth strategies.
• Demonstrated commercial acumen, including P&L management, budget tracking, pricing strategies, and ROI optimization.
• Excellent cross-functional leadership, agency management, and stakeholder communication skills with an agile, solution-oriented mindset.

Responsibilities

• Managing the assigned portfolio to achieve net sales, margin, profit and share targets.
• Developing and executing brand Go-to-Market plans including close monitoring of project timeline and progress with stakeholders at multiple levels.
• Find opportunities to drive financial efficiency to fuel the growth (e.g. pricing opportunities & cost optimizations).
• Development and implementation of the plans that will establish and maintain current and long-range marketing plans for the brand.
• Lead development & alignment of mid-year review & budget review process for the assigned portfolio.
• Manage the development of ‘path to purchase’ plans, for example brand activation, PR or others including post campaign analysis.
• Manage advertising and promotions budget for the assigned portfolio.
• Partner with the retail marketing team to implement Brand Activation programmes as part of the shopper marketing process.
• Ensure timely communication as required with key internal stakeholders on category issues or activities.
• Own the development of the annual brand plan for the assigned portfolio and ensure full stakeholder buy-in.
• Support in the development of revenue growth and category growth plans and the mid-year review and annual budget process.

Skills

Brand management

Marketing strategy

Digital marketing

Campaign management

Data analytics

P&L management

Cross-functional leadership

Education

Bachelor’s or Master’s degree in Marketing, Business Administration, Communications, or a related field

Job description

Colgate-Palmolive is seeking a Brand Manager in Selangor, Malaysia to drive brand growth and market share across assigned categories. You will oversee end-to-end brand management, including planning, execution, and post-campaign evaluation across traditional and digital channels.

The role involves optimizing commercial strategy, portfolio pricing, and promotions to deliver strong business results. You will work cross-functionally to align budgets and go-to-market tactics with stakeholders at