Brand Manager: FMCG & Retail Growth Architect

BEACON MART; Petaling Jaya; On-site; MYR 90,000 - 150,000; Full time

Job summary

Beacon Mart seeks a Brand Manager to lead brand building, portfolio development, consumer engagement and marketing initiatives to strengthen brand equity and drive growth.

The role collaborates with Sales, Trade Marketing, Digital, Design, Events, Procurement, Supply Chain and external agencies to ensure alignment and consistent brand execution across Beacon Mart outlets and external retail channels.

Qualifications

• Bachelor-level degree in marketing or related field required.
• 5–7 years in brand/marketing roles in FMCG/retail preferred.
• Proven ability to develop and execute integrated brand plans.
• Strong understanding of brand building, consumer behaviour, and FMCG dynamics.
• Experience launching products and managing multiple channels/agencies.

Responsibilities

• Lead Brand Strategy & Business Planning, aligning with growth objectives.
• Oversee Integrated Marketing & Brand Campaigns across channels.
• Drive Brand Portfolio & Product Marketing strategies and launches.
• Gather consumer insights and translate into actionable plans.
• Coordinate Retail & Commercial Activation with Sales and Trade Marketing.
• Collaborate with Digital, E‑commerce, design and external partners.
• Manage brand budget, ROI, and performance metrics.
• Lead cross-functional teams and mentor the Assistant Brand Manager.

Skills

Brand management

Marketing

Integrated campaigns

Agency management

Budget management

Stakeholder management

Excel

PowerPoint

Travel

Analytics

Project management

Communication

Education

Bachelor’s degree in Marketing, Business Administration, Communications or related field

Tools

Excel

PowerPoint

Job description

Beacon Mart seeks a Brand Manager to lead brand building, portfolio development, consumer engagement and marketing initiatives to strengthen brand equity and drive growth.

The role collaborates with Sales, Trade Marketing, Digital, Design, Events, Procurement, Supply Chain and external agencies to ensure alignment and consistent brand execution across Beacon Mart outlets and external retail channels.