Assistant Manager - Trade Marketing

Beacon Mart; Petaling Jaya; On-site; MYR 70,000 - 110,000; Full time

Job summary

Beacon Mart is seeking an Assistant Manager – Trade Marketing to lead channel marketing strategies and successful in-store activations across our retail network in Malaysia.

You will translate brand plans into trade programs, manage promotions and budgets, analyze performance, and collaborate with Sales, Marketing, and Supply Chain to maximize return on trade investments.

Qualifications

• 4–6 years of relevant experience in trade marketing, channel marketing, brand management, sales or commercial roles.
• Strong experience in FMCG, retail, consumer goods or food industry preferred.
• Experience managing both own retail outlets and external retail channels will be an advantage.
• Strong understanding of trade marketing, retail dynamics, shopper behaviour, merchandising and promotions.
• Commercial and analytical skills with ability to translate data into actionable recommendations.
• Experience in trade promotion planning, budget management and ROI analysis.
• Strong project management skills with ability to manage multiple projects.

Responsibilities

• Develop and execute annual and channel-specific trade marketing strategies aligned with sales targets and brand direction.
• Lead trade marketing initiatives across Beacon Mart outlets to drive store traffic, sales, basket size and shopper engagement.
• Plan and execute in-store promotions, campaigns, product launches, sampling, merchandising and shopper activations.
• Develop trade programmes across modern trade, independent retailers and other channels.
• Lead planning and execution of trade promotions and retail campaigns from concept to implementation.
• Support demand planning and forecasting by analyzing historical sales and market trends.
• Manage and monitor trade marketing budgets for Beacon Mart and Retail Mass Channel.
• Prepare regular trade marketing and channel performance reports.

Education

Bachelor's Degree in Marketing Business Administration Retail Management or related field

Tools

Microsoft Office

Excel

PowerPoint

Job description

The Assistant Manager – Trade Marketing will lead and drive trade marketing strategies and commercial execution across Beacon Mart outlets and the Retail Mass Channel. The role is responsible for translating brand and marketing strategies into effective channel plans, trade promotions, in-store activations, merchandising and shopper initiatives that drive sales, improve product visibility and strengthen Beacon Chicken's presence across retail channels. This role will work closely with Sales, Marketing, Retail Operations, Procurement, Supply Chain and external retail partners to ensure strong commercial execution and maximum return on trade marketing investments.

Key responsibilities

Develop and execute annual and channel-specific trade marketing strategies and plans aligned with company sales targets, brand direction and business priorities.

Lead trade marketing initiatives across Beacon Mart outlets to drive store traffic, sales, basket size and shopper engagement.

Plan and execute in-store promotions, campaigns, product launches, sampling, merchandising and shopper activations.

Develop and execute trade marketing programmes across modern trade, independent retailers and other retail channels.

Lead the planning and execution of trade promotions and retail campaigns from concept to implementation.

Support demand planning and forecasting by analysing historical sales, promotional impact, seasonality, product performance and market trends.

Manage and monitor the trade marketing and promotional budgets for Beacon Mart and Retail Mass Channel activities.

Act as a key liaison between Marketing, Sales, Retail Operations, Brand, Procurement, Supply Chain, Finance and Sales Support to ensure seamless execution of trade initiatives.

Prepare regular trade marketing and channel performance reports covering sales, promotions, activations, distribution and execution.

Take ownership of assigned trade marketing projects and ensure successful execution from planning through to post-campaign evaluation.

About you

Bachelor's Degree in Marketing, Business Administration, Retail Management or a related field.

4–6 years of relevant experience in trade marketing, channel marketing, brand management, sales or commercial roles.

Strong experience in FMCG, retail, consumer goods or food industry preferred.

Experience managing both own retail outlets and external retail channels will be a strong advantage.

Strong understanding of trade marketing, retail dynamics, shopper behaviour, merchandising and promotional strategies.

Strong commercial and analytical skills with the ability to translate sales data and market insights into actionable business recommendations.

Experience in trade promotion planning, budget management and ROI analysis.

Strong project management skills with the ability to manage multiple projects simultaneously.

Excellent communication, presentation, negotiation and interpersonal skills.

Proficient in Microsoft Office, particularly Excel and PowerPoint.

Supermarkets, Grocery & Petrol Retailing 101-1,000 employees