Brand Manager (Agency Products)

Lam Soon Edible Oils Sdn Bhd; Shah Alam; On-site; MYR 60,000 - 90,000; Full time

Benefits offered by this job

Generous bonus payout

Comprehensive medical & insurance bene

Monthly free company products

Bursary/Education support for staff

Staff purchase

Long service awards

Learning & Development

And more to come

Job summary

Lam Soon Edible Oils Sdn Bhd is seeking a commercially driven Brand Manager to lead our agency product portfolios, drive brand growth and oversee annual marketing and trade marketing plans in alignment with Principal agreements.

The role requires a strong background in brand management and trade marketing within FMCG, with hands-on experience in promotional planning, in-store execution and budget management. Travel for market visits may be needed.

Qualifications

• Bachelor's degree in Marketing or related discipline.
• Minimum 3 years of relevant experience in brand management, trade marketing, product management or commercial marketing.
• Hands-on experience in trade marketing, including promotional planning, in-store execution, merchandising and campaign evaluation.

Responsibilities

• Brand & Portfolio Management: manage assigned agency product portfolios and drive brand performance.
• Develop and execute annual marketing and trade marketing plans aligned with business objectives and brand strategies.
• Monitor brand performance, market trends and competitor activities to identify growth opportunities.
• Work with internal stakeholders to support product launches, promotional campaigns and market expansion.

Skills

Brand management

Trade marketing

Promotional planning

Budget management

In-store execution

Negotiation

Presentation skills

Microsoft Excel

PowerPoint

Travel

Education

Bachelor's Degree in Marketing or related discipline

Tools

Microsoft Excel

PowerPoint

Job description

We are looking for a commercially driven and results-oriented Brand Manager to manage our portfolio of agency products. This role is responsible for driving brand growth, developing and executing marketing and trade marketing initiatives, managing A&P budgets, and strengthening relationships with Principals.

The ideal candidate should possess a strong background in brand management and trade marketing, preferably within the FMCG, food manufacturing, distribution or consumer goods industry, with proven experience in driving sales performance and executing effective trade promotions.

Key Responsibilities

Brand & Portfolio Management

Manage assigned agency product portfolios, driving brand performance, sales growth and market competitiveness.

Develop and execute annual marketing and trade marketing plans aligned with business objectives, Principal agreements and brand strategies.

Monitor brand and product performance, market trends, competitor activities and consumer insights to identify growth opportunities.

Work closely with internal stakeholders to support new product launches, promotional campaigns and market expansion initiatives.

Trade Marketing & Commercial Execution

Plan, coordinate and execute trade marketing activities, including in-store promotions, merchandising initiatives, product visibility programmes and channel-specific campaigns.

Collaborate closely with Sales, Key Account teams and regional branches to ensure effective implementation of promotional activities across distribution channels.

Monitor promotional effectiveness, trade spending and sales performance, and recommend improvements to maximise return on investment (ROI).

Conduct regular market and trade visits to assess product availability, pricing, merchandising execution and competitor activities.

Analyse market feedback, sales trends and trade performance to develop actionable recommendations and corrective measures.

A&P Budget & Operational Management

Manage and monitor Advertising & Promotion (A&P) budgets in accordance with approved plans and Principal agreements.

Ensure accurate documentation, timely submission and reimbursement of A&P claims and other agreed expenditures with Principals.

Track marketing expenditure against approved budgets and evaluate campaign effectiveness to optimise spending.

Coordinate with relevant teams on inventory levels, stock planning and product ordering to support business requirements and promotional activities.

Principal Relationship & Business Performance

Serve as the key liaison between Principals and internal stakeholders on marketing, trade activities and operational matters.

Maintain strong professional relationships with Principals to ensure alignment with business objectives and contractual commitments.

Coordinate and participate in regular business reviews with Principals, covering sales performance, marketing initiatives, trade execution and operational matters.

Work closely with Principals and internal teams on promotional planning, product launches and business development opportunities.

Identify potential business challenges and recommend appropriate action plans to achieve agreed performance targets.

Requirements

Bachelor's Degree in Marketing, Business Administration, Business Studies or a related discipline.

Minimum 3 years of relevant experience in brand management, trade marketing, product management or commercial marketing, preferably within the FMCG, food manufacturing, distribution or consumer goods industry.

Hands-on experience in trade marketing, including promotional planning, in-store execution, merchandising, channel activities and campaign performance evaluation.

Experience in managing agency or distributed brands and working directly with brand Principals would be an added advantage.

Good understanding of FMCG distribution channels, trade dynamics, pricing and promotional strategies.

Experience in managing A&P budgets, trade spending and promotional effectiveness.

Strong analytical and commercial acumen, with the ability to interpret sales data and market insights.

Proficient in Microsoft Excel, PowerPoint and other Microsoft Office applications.

Strong interpersonal, communication, negotiation and presentation skills.

Ability to work independently, manage multiple priorities and collaborate effectively with cross-functional teams.

Willingness to travel for market visits, trade activities and business meetings as required.

Perks and benefits

• Generous bonus payout
• Comprehensive medical & insurance benefits
• Monthly free company products
• Bursary/Education support for staff and children
• Staff purchase
• Long service awards
• Learning & Development
• And more to come

Lam Soon is a household name in South East Asia, known for its quality products and strong brand management skills. With strong brands and extensive sales & distribution network, it is recognized as a major Fast Moving Consumer Goods (FMCG) player. From its beginnings, it has grown steadily over the years and today, it has operations in Singapore, Malaysia, Thailand and Vietnam.

Lam Soon Group business activities comprise of plantation/milling, refining of cooking oil to the manufacturing of margarine, specialty fats, soap and detergent and olechemicals. Our products are manufactured to the highest international standards including ISO 9002, ISO 14001, GMP (Good Manufacturing Practice) and HACCP (Hazard Analysis Critical Control Points) awarded to its factories in Malaysia and Thailand. Besides our own brands, Lam Soon also provides contract manufacturing services, especially for soap.

Through its many FMCG brands, Lam Soon has cultivated a brand identity that focuses on such characteristics as integrity, trustworthiness, friendliness and approachability. We are continuously rejuvenating our brand portfolio and introducing new line extensions of the highest quality and attractive packaging design in response to evolving consumer trends.

As part of our commitment to progress and business growth, we would like to invite mature, highly motivated, committed and results-oriented professionals to join us.

Lam Soon is a household name in South East Asia, known for its quality products and strong brand management skills. With strong brands and extensive sales & distribution network, it is recognized as a major Fast Moving Consumer Goods (FMCG) player. From its beginnings, it has grown steadily over the years and today, it has operations in Singapore, Malaysia, Thailand and Vietnam.

Lam Soon Group business activities comprise of plantation/milling, refining of cooking oil to the manufacturing of margarine, specialty fats, soap and detergent and olechemicals. Our products are manufactured to the highest international standards including ISO 9002, ISO 14001, GMP (Good Manufacturing Practice) and HACCP (Hazard Analysis Critical Control Points) awarded to its factories in Malaysia and Thailand. Besides our own brands, Lam Soon also provides contract manufacturing services, especially for soap.

Through its many FMCG brands, Lam Soon has cultivated a brand identity that focuses on such characteristics as integrity, trustworthiness, friendliness and approachability. We are continuously rejuvenating our brand portfolio and introducing new line extensions of the highest quality and attractive packaging design in response to evolving consumer trends.

As part of our commitment to progress and business growth, we would like to invite mature, highly motivated, committed and results-oriented professionals to join us.