Brand & Growth Marketing Lead — Building Materials

Aluminium Company of Malaysia (ALCOM); Klang City; On-site; MYR 180,000 - 300,000; Full time

Job summary

Aluminium Company of Malaysia (ALCOM) is seeking a seasoned Head of Marketing to lead branding, campaigns, and market strategy across Building, Roofing & Construction segments in Malaysia. You will oversee budget, drive top-line growth, and manage a team of marketing and technical marketing specialists.

You will collaborate with Sales & Marketing Director to develop offline and online brand activation programs, build partnerships with agencies, and ensure campaigns meet KPIs.

Qualifications

• Bachelor's Degree/Post Graduate Diploma/Professional Degree in Marketing/ Sales/ Business Management or equivalent.
• At least 8 years of experience in Sales and Marketing and 4 years in managerial role in brand/product management or marketing, preferably in Building Material/Construction or electronics.
• Proven track record of delivering top-line results and meeting marketing KPIs (driving share and penetration).
• Strong understanding of marketing, product specifications, sales, and finance to drive brand performance.
• Experience in leading specifying and technical marketing with the architectural community is advantageous. Network of architects encouraged.
• Experience liaising with Pertubuhan Akitek Malaysia (PAM) is preferred.
• Proven experience in implementing brand and execution plans.
• Ability to lead a direct team and a multifunctional organization, integrating complex efforts across multiple business areas.
• Excellent organizational and time management skills, with a high attention to detail.
• Marketing Communications (MARCOM) is fundamental.
• This position requires job-related travel.
• Comfortable working on both routine and ad-hoc requirements.

Responsibilities

• Explore and identify strategic business partner to enhance ALCOM’s general business in finstock, specialty and roofing offers to the market.
• Market and specify ALCOM’s product in the Building, Roofing & Construction industry.
• Build and maintain strong working relationships with agencies and external vendors to drive performance. Review feedback and learnings from campaigns with agencies for continuous improvement.
• Manage all marketing activities within the marketing budget and target.
• Develop and execute marketing strategy for the company to meet the target.
• Serve as an internal event consultant, strategizing and managing end-to-end logistics for brand and product events to meet business objectives.
• Understand brand objectives and identify opportunities to enhance branding and engagement through innovative brand activation programs. Initiate new ideas and concepts to drive brand objectives.
• Collaborate with the Sales & Marketing Director to strategize, develop, and implement comprehensive marketing plans, from creative ideation to execution of both offline and online brand activation programs.
• Lead and manage the development of key campaigns targeting specific audiences, from budget planning and campaign ideation to managing end-to-market execution.
• Manage and lead the marketing and technical marketing (specification) team members to achieve desired results. Address issues and barriers affecting the implementation of brand projects and formulate effective action plans.
• Develop, implement, and manage social media strategies. Define key social media KPIs, oversee social media content, and ensure effective engagement.
• Support and collaborate with internal stakeholders. Analyze and create post-mortem reports on all marketing campaigns to measure success and gain insights.

Skills

Marketing

Sales

Brand management

Marcom

Budgeting

Campaign management

Strategic planning

Event management

Education

Bachelor's Degree / Post Graduate Diploma / Professional Degree in Marketing / Sales / Business Management or equivalent

Job description

Aluminium Company of Malaysia (ALCOM) is seeking a seasoned Head of Marketing to lead branding, campaigns, and market strategy across Building, Roofing & Construction segments in Malaysia. You will oversee budget, drive top-line growth, and manage a team of marketing and technical marketing specialists.

You will collaborate with Sales & Marketing Director to develop offline and online brand activation programs, build partnerships with agencies, and ensure campaigns meet KPIs.