Branch Manager (Southern Region)

Affin Bank Berhad; Johor Bahru; On-site; MYR 90,000 - 150,000; Full time

Job summary

AFFIN Bank Berhad in Malaysia is seeking an experienced Branch Manager to lead daily operations, drive sales across deposits, loans, investments, and bancassurance, and ensure customer service excellence. You will oversee branch staff performance, enforce regulatory controls, manage costs, and coordinate business continuity and compliance programs, while nurturing a high-performing, customer-focused team.

The role requires 5–8 years in banking with leadership experience, strong product

Qualifications

• Bachelor's Degree in Business Administration, Finance, Banking, Economics, Marketing, or related discipline.
• Minimum 5-8 years of banking experience, with at least 2-3 years in a leadership or branch management role.
• Strong experience in retail banking sales, branch operations, and customer relationship management.
• Proven track record in achieving sales targets and managing branch profitability.
• Strong understanding of retail banking products and services.
• Sound knowledge of BNM regulations, compliance requirements, and operational risk controls.
• Excellent leadership, coaching, and people management skills.
• Strong business acumen and sales management capabilities.
• Effective communication, stakeholder management, and problem-solving skills.
• Ability to lead a diverse team and drive a high-performance culture.

Responsibilities

• Drive and achieve overall Branch Sales Target across deposits, investments, loans, bancassurance and credit cards, plus referrals.
• Prevent fraud and losses; manage costs per budget.
• Ensure staff discharge duties per Branch Manual, regulatory requirements and internal controls.
• Maintain satisfactory audit ratings and timely closure of findings.
• Act as BCM Coordinator and perform Business Continuity Plan & Call Tree exercises.
• Act as BUCO Representative and CLO, ensure customer SLA and timely responses.
• Act as Branch OSHA coordinator and ensure safety compliance.
• Ensure compliance on regulatory and non-regulatory requirements through coaching.

Skills

Leadership

Coaching

People management

Communication

Stakeholder management

Problem solving

Sales management

Sales targets

Branch profitability

Customer relationship management

Retail banking products

BNM regulations

Compliance

Operational risk controls

Business acumen

Team leadership

Education

Bachelor's Degree in Business Administration

Bachelor's Degree in Finance

Bachelor's Degree in Banking

Bachelor's Degree in Economics

Bachelor's Degree in Marketing

Related discipline

Professional banking certifications

Job description

JOB PURPOSE

Managing and overseeing branch personnel, supervising branch operations, and ensuring efficient operation on a day-to-day basis. Accountable for Branch Sales turnover, to improve the business profitability and cost management to maximize results and achieve peak performance levels.

JOB ACCOUNTABILITIES

Financial

• Drive and achieve overall Branch Sales Target a) Deposit b) Investment c) Loans – ASBF, SMART MONEY & Education loan d) Bancassurance & Banca Takaful product e) Credit Card f) Business referrals
• Prevention of Fraud and Losses (internal and external).
• Effectively control the cost as per budget Process

Process

• 1. Ensure that every staff discharge duties in accordance with:- a) Branch Manual b) BNM Guidelines and Other Regulatory / Statutory Requirement c) Internal control process & procedures.
• 2. Ensure satisfactory audit rating
• 3. Ensure audit findings are resolved within specified time frame.
• 4. Monitor submission of reports within the specified time
• 5. Act as BCM Coordinator and perform Business Continuity Plan & Call Tree Exercise.
• 6. Act as Business Compliance Officer (BUCO) Representative.
• 7. Act as CLO (Complaint Liaison Officer).
• 8. Act as Branch OSHA coordinator.
• 9. Ensure compliance on regulatory and non-regulatory requirements by conducting coaching.

Customer

• 1. Ensure efficient customer service level in accordance to SLA
• 2. Ensure timely reply to customer and CCQ.
• 3. Ensure to resolve any complaints within SLA
• 4. Ensure accuracy in service delivery.

People

• 1. Resource management:- a) Annual leave b) Attendance c) Branch meeting.
• 2. Provide training / briefing on products and identify training needs
• 3. Recruitment of staff
• 4. Staff development and coaching
• 5. Ensure knowledge and understanding of respective KPIs and JD among all staff
• 6. Performance and productivity tracking at all levels including performing staff appraisals

Other Responsibilities

• 1. To manage and undertake ad-hoc assignments
• 2. Alternate key holder to Vault & Self Service Terminal.
• 3. To organize or participate CSR activities within the branch community
• 4. To ensure cleanliness, safety and security of the bank’s premise and SSL area
• 5. To perform relief duties as and when required or in the absence of ABM.

Learning & Growth

• 1. To involve and contribute to any special project organise by Head Office
• 2. Attend training on compliance, regulatory, product knowledge, customer services and other personal development and growth.
• 3. To incorporate AFFINBANK’s DNA to all staff in the branch and uphold team work spirit
• 4. To identify any potential staff for succession planning.

JOB REQUIREMENTS

Bachelor's Degree in Business Administration, Finance, Banking, Economics, Marketing, or related discipline. Professional banking certifications will be an added advantage. Minimum 5-8 years of banking experience, with at least 2-3 years in a leadership or branch management role. Strong experience in retail banking sales, branch operations, and customer relationship management. Proven track record in achieving sales targets and managing branch profitability. Strong understanding of retail banking products and services. Sound knowledge of BNM regulations, compliance requirements, and operational risk controls. Excellent leadership, coaching, and people management skills. Strong business acumen and sales management capabilities. Effective communication, stakeholder management, and problem-solving skills. Ability to lead a diverse team and drive a high-performance culture.

People are the heart of AFFIN BANK. We have a positive and supportive environment where we celebrate people’s personal growth and encourage them to be the best versions of themselves, both in the workplace and in their community. Join AFFIN as we evolve to become a financial institution of the future, embracing innovation and technology to deliver unrivaled customer service. We're looking for colleagues who share our values and are ready to live them every day. Explore the exciting opportunities and make a real impact on the future of finance. Come be a part of our journey today!

Always About You

At AFFIN, we strive to always connect and engage with our customers, to understand their changing needs and aspirations better. It represents our passion and commitment to the community we operate in, enabling us to quickly respond to changes and provide a personalised experience. At AFFIN, our people are aligned to our values of customer centricity, creativity and value creation. Our tagline “Always about you”, was crafted to drive loyalty and build our reputation as a creative and innovative financial organisation. Our people are at the heart of what we do and remain the focus of our customer centric culture. It’s about the initiatives we take in understanding and prioritising our stakeholders; our customers, employees and shareholders. As we venture through this metamorphosis journey, we are aware of their ever-changing needs and are embracing the new ways of this digital dimension. We put our hearts and minds into everything we do, to ensure that everyone we touch, receives unrivalled customer service.