Branch Manager (Northern Region)

Affin Bank Berhad; Alor Setar; On-site; MYR 120,000 - 180,000; Full time

Job summary

AFFIN BANK Berhad invites applicants to lead a branch in Kedah, overseeing daily operations and staff. The role focuses on achieving sales targets across deposits, investments, loans, and cards while ensuring strong customer service and regulatory compliance.

You will coach staff, manage KPIs, and drive profitability, with emphasis on risk control and operational excellence within a dynamic banking environment.

Qualifications

• Bachelor's degree in business, finance, or related field; banking certifications are a plus.
• Minimum 5–8 years in banking with 2–3 years in leadership or branch management.

Responsibilities

• Manage and oversee branch personnel and daily operations.
• Drive branch sales targets across deposits, investments, loans, Bancassurance, and credit cards.
• Ensure compliance with BNM guidelines and internal controls; monitor audit findings and reporting timelines.
• Coordinate business continuity planning, safety, and security within the branch.
• Develop staff, provide coaching, manage KPIs and performance reviews.

Skills

Leadership

Retail banking sales

Branch operations

Customer relationship management

Regulatory compliance

Coaching & people management

Strategic planning

Education

Bachelor's Degree in Business Administration or related

Professional banking certifications

Tools

CRM software

Job description

JOB PURPOSE

Managing and overseeing branch personnel, supervising branch operations, and ensuring efficient operation on a day-to-day basis. Accountable for Branch Sales turnover, to improve the business profitability and cost management to maximize results and achieve peak performance levels.

JOB ACCOUNTABILITIES

Financial

• Drive and achieve overall Branch Sales Target a) Deposit b) Investment c) Loans – ASBF, SMART MONEY & Education loan d) Bancassurance & Banca Takaful product e) Credit Card f) Business referrals
• Prevention of Fraud and Losses (internal and external).
• Effectively control the cost as per budget Process

Process

• 1. Ensure that every staff discharge duties in accordance with:- a) Branch Manual b) BNM Guidelines and Other Regulatory / Statutory Requirement c) Internal control process & procedures.
• 2. Ensure satisfactory audit rating
• 3. Ensure audit findings are resolved within specified time frame.
• 4. Monitor submission of reports within the specified time
• 5. Act as BCM Coordinator and perform Business Continuity Plan & Call Tree Exercise.
• 6. Act as Business Compliance Officer (BUCO) Representative.
• 7. Act as CLO (Complaint Liaison Officer).
• 8. Act as Branch OSHA coordinator.
• 9. Ensure compliance on regulatory and non-regulatory requirements by conducting coaching.

Customer

• 1. Ensure efficient customer service level in accordance to SLA
• 2. Ensure timely reply to customer and CCQ.
• 3. Ensure to resolve any complaints within SLA
• 4. Ensure accuracy in service delivery.

People

• 1. Resource management:- a) Annual leave b) Attendance c) Branch meeting.
• 2. Provide training / briefing on products and identify training needs
• 3. Recruitment of staff
• 4. Staff development and coaching
• 5. Ensure knowledge and understanding of respective KPIs and JD among all staff
• 6. Performance and productivity tracking at all levels including performing staff appraisals

Other Responsibilities

• 1. To manage and undertake ad-hoc assignments
• 2. Alternate key holder to Vault & Self Service Terminal.
• 3. To organize or participate CSR activities within the branch community
• 4. To ensure cleanliness, safety and security of the bank’s premise and SSL area
• 5. To perform relief duties as and when required or in the absence of ABM.

Learning & Growth

• 1. To involve and contribute to any special project organise by Head Office
• 2. Attend training on compliance, regulatory, product knowledge, customer services and other personal development and growth.
• 3. To incorporate AFFINBANK’s DNA to all staff in the branch and uphold team work spirit
• 4. To identify any potential staff for succession planning.

JOB REQUIREMENTS

Bachelor's Degree in Business Administration, Finance, Banking, Economics, Marketing, or related discipline. Professional banking certifications will be an added advantage. Minimum 5-8 years of banking experience, with at least 2-3 years in a leadership or branch management role. Strong experience in retail banking sales, branch operations, and customer relationship management. Proven track record in achieving sales targets and managing branch profitability. Strong understanding of retail banking products and services. Sound knowledge of BNM regulations, compliance requirements, and operational risk controls. Excellent leadership, coaching, and people management skills. Strong business acumen and sales management capabilities. Effective communication, stakeholder management, and problem-solving skills. Ability to lead a diverse team and drive a high-performance culture.

People are the heart of AFFIN BANK. We have a positive and supportive environment where we celebrate people’s personal growth and encourage them to be the best versions of themselves, both in the workplace and in their community. Join AFFIN as we evolve to become a financial institution of the future, embracing innovation and technology to deliver unrivaled customer service. We're looking for colleagues who share our values and are ready to live them every day. Explore the exciting opportunities and make a real impact on the future of finance. Come be a part of our journey today!

Always About You

At AFFIN, we strive to always connect and engage with our customers, to understand their changing needs and aspirations better. It represents our passion and commitment to the community we operate in, enabling us to quickly respond to changes and provide a personalised experience. At AFFIN, our people are aligned to our values of customer centricity, creativity and value creation. Our tagline “Always about you”, was crafted to drive loyalty and build our reputation as a creative and innovative financial organisation. Our people are at the heart of what we do and remain the focus of our customer centric culture. It’s about the initiatives we take in understanding and prioritising our stakeholders; our customers, employees and shareholders. As we venture through this metamorphosis journey, we are aware of their ever-changing needs and are embracing the new ways of this digital dimension. We put our hearts and minds into everything we do, to ensure that everyone we touch, receives unrivalled customer service.