Beauty Trainer

People Profilers Pte Ltd; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

People Profilers Pte Ltd seeks a dedicated Beauty Trainer to provide in-store coaching for beauty advisors, focusing on customer engagement, selling techniques, product demonstrations, and service standards. You will observe performance, offer constructive feedback, and model excellent customer interactions across multiple stores.

The role requires 3–5 years in retail coaching or training, strong communication, and willingness to travel.

Qualifications

• 3–5 years of experience in retail operations, sales coaching, or training roles.
• Strong understanding of frontline retail operations, sales performance and customer service best practices.
• Proven ability to coach and motivate individuals in a supportive and non-authoritative manner.
• Excellent interpersonal and communication skills with clear, empathetic feedback.
• Strong organisational, time management and planning skills for multi-store coaching schedules.
• Adaptable and comfortable working with different teams and personalities.
• Willingness to travel frequently and work retail hours including weekends and public holidays.

Responsibilities

• Provide real-time, in-store coaching to beauty advisors on customer engagement, selling techniques, product demonstrations, and service standards.
• Observe staff performance and provide immediate, constructive feedback and practical guidance.
• Demonstrate and role-model effective customer interactions and product storytelling.
• Identify performance gaps and behavioural challenges through regular store visits and performance monitoring.
• Develop tailored coaching plans for individuals and teams to improve sales and service performance.
• Motivate and support team members in achieving KPIs and strengthening their customer service mindset.
• Work closely with Retail Managers to align coaching priorities with store goals, staff performance, and business needs.
• Conduct regular visits to assigned stores based on business priorities and operational needs.
• Document coaching activities, progress, and outcomes accurately and in a timely manner.

Skills

Coaching

Customer service

Interpersonal skills

Communication

Retail operations

Education

Diploma or Bachelor's Degree in Business/ Retail Management/ Training

Job description

Provide real-time, in-store coaching to beauty advisor on customer engagement, selling techniques, product demonstrations, and service standards

Observe staff performance and provide immediate, constructive feedback and practical guidance

Demonstrate and role-model effective customer interactions and product storytelling

Identify performance gaps and behavioural challenges through regular store visits and performance monitoring

Develop tailored coaching plans for individuals and teams to improve sales and service performance

Motivate and support team members in achieving KPIs and strengthening their customer service mindset

Work closely with Retail Managers to align coaching priorities with store goals, staff performance, and business needs

Conduct regular visits to assigned stores based on business priorities and operational needs

Document coaching activities, progress, and outcomes accurately and in a timely manner

About you

Diploma or Bachelor's Degree in Business, Retail Management, Training, or a related field

3-5 years of experience in retail operations, sales coaching, or training roles, preferably within the beauty, cosmetics, fashion, or related retail industries

Strong understanding of frontline retail operations, sales performance, and customer service best practices

Proven ability to coach and motivate individuals in a supportive and non-authoritative manner

Excellent interpersonal and communication skills, with the ability to provide clear, empathetic, and actionable feedback

Strong organisational, time management, and planning skills to manage a multi-store coaching schedule

Adaptable and comfortable working with different teams, personalities, and dynamic retail environments

Willingness to travel frequently and work retail hours, including weekends and public holidays when required

Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?
• What's your expected monthly basic salary?
• How many years' experience do you have as a Beauty Trainer?