B2B Software Marketing Pro — Hands-On Lead Gen

Pixalink; Kuala Lumpur; On-site; MYR 60,000 - 100,000; Full time

Job summary

Pixalink is seeking a hands-on Senior Marketing Executive with 3+ years in B2B software marketing to drive lead generation, branding, and digital content creation. You will execute campaigns, create assets, and optimize performance across platforms.

The role is individual contributor with no people-management responsibilities; you will personally manage campaigns, content, and reporting, delivering measurable results for the business.

Qualifications

• 3+ years hands-on marketing in B2B software.
• Experience promoting software to business customers.
• Proficient with Meta Ads Manager.
• Ability to shoot and edit videos for digital content.
• Graphic design and editing with Canva/Adobe tools.
• Basic SEO and WordPress knowledge.
• Strong organizational skills and attention to detail.

Responsibilities

• Lead generation: Plan and execute campaigns to attract business prospects and generate enquiries and sales opportunities.
• Campaign configuration and optimisation: Set up and manage advertising campaigns, budgets, placements, creatives, tracking, and retargeting.
• Social media marketing: Manage Facebook, Instagram, XHS, and TikTok; develop content calendars and publish copies.
• Marketing and branding implementation: Translate strategies into campaigns and consistent visuals across channels.
• Video production: Generate ideas, script/storyboard, shoot, and edit product videos and educational content.
• Graphic design: Create social visuals, banners, and marketing materials aligned with brand identity.
• SEO and WordPress: Update website content, blog posts, landing pages; apply basic SEO practices.
• Performance reporting: Track leads, CPA, conversions, and content performance; propose improvements.

Skills

Lead generation

Campaign management

Social media marketing

Video editing

Graphic design

SEO basics

WordPress

Communication skills

Analytics

Education

Bachelor's degree in Marketing

Tools

Meta Ads Manager

Canva

Photoshop

Illustrator

CapCut

Premiere Pro

DaVinci Resolve

Job description

Pixalink is seeking a hands-on Senior Marketing Executive with 3+ years in B2B software marketing to drive lead generation, branding, and digital content creation. You will execute campaigns, create assets, and optimize performance across platforms.

The role is individual contributor with no people-management responsibilities; you will personally manage campaigns, content, and reporting, delivering measurable results for the business.