B2B Digital Marketing Manager

Private Advertiser; Kuala Lumpur; On-site; MYR 120,000 - 190,000; Full time

Job summary

Private Advertiser is seeking an experienced Digital Marketing Manager to drive business growth through comprehensive digital strategies, SEO, content, and performance advertising. The role emphasizes data-driven decision making, creativity, and strong B2B marketing experience.

The candidate will develop and execute growth campaigns, generate qualified leads, optimize SEO and paid campaigns, and coordinate cross-functional teams to maximize ROI.

Qualifications

• Minimum 5+ years in digital marketing or marketing management.
• Strong knowledge of SEO, GA, Meta Ads and performance marketing.
• Experience with B2B, SaaS or technology sectors preferred.
• Analytical, communication and project management skills.
• Ability to manage multiple projects in a fast-paced environment.

Responsibilities

• Develop and execute marketing strategies to drive business growth and revenue.
• Generate qualified B2B leads and work with Sales to improve lead quality, conversion, and customer acquisition.
• Lead SEO initiatives, including keyword research, competitor analysis, content opportunities, on-page/technical SEO, and link building.
• Manage and optimize paid advertising campaigns, including Meta Ads, and track performance, CPL, conversions, and ROI.
• Lead content and social media marketing across websites, blogs, social platforms, and promotional materials.
• Monitor marketing performance, prepare reports, and identify opportunities to improve campaign effectiveness.
• Coordinate marketing activities with internal teams and external partners.
• Support the marketing team and stay updated on digital marketing trends and best practices.

Skills

SEO

Google Analytics

Meta Ads

Performance marketing

B2B marketing

Job description

We are looking for an experienced Digital Marketing Manager to drive business growth through digital marketing, lead generation, SEO, content, and performance advertising. The ideal candidate is data-driven, creative, and results-oriented, with strong B2B marketing experience.

Key responsibilities

Develop and execute marketing strategies to drive business growth and revenue.

Generate qualified B2B leads and work with Sales to improve lead quality, conversion, and customer acquisition.

Lead SEO initiatives, including keyword research, competitor analysis, content opportunities, on-page/technical SEO, and link building.

Manage and optimize paid advertising campaigns, including Meta Ads, and track performance, CPL, conversions, and ROI.

Lead content and social media marketing across websites, blogs, social platforms, and promotional materials.

Monitor marketing performance, prepare reports, and identify opportunities to improve campaign effectiveness.

Coordinate marketing activities with internal teams and external partners.

Support the marketing team and stay updated on digital marketing trends and best practices.

Requirements

5+ years of experience in digital marketing or marketing management.

Strong knowledge of SEO, GA, Meta Ads, and performance marketing.

Experience in While Label Solution & Black Black Hat SEO is preferred.

B2B, SaaS, or technology industry experience is an advantage.

Strong analytical, communication, and project management skills.

Able to manage multiple projects in a fast-paced environment.