AVP, Marketing Analytic Analyst, Emerging Enterprise

uobgroup; Kuala Lumpur; On-site; MYR 67,000 - 112,000; Full time

Job summary

United Overseas Bank (Malaysia) Bhd is seeking a data analytics professional to support EE business through portfolio analytics, predictive modeling, and customer insights. You will work with product and portfolio teams on campaigns and metrics to maximize customer value.

The role involves developing models across the customer life cycle, generating senior management reports, and identifying opportunities from analytics and campaign results.

Qualifications

• Supports EE Business via Portfolio analytics to maximise customer value using decision modeling and analytics.
• Works with product/portfolio management to support campaigns, programs, analyses, and performance metrics.
• Identifies trends and opportunities for sales and services from customer analytics and campaign data.

Responsibilities

• Develop, implement, and validate predictive models across the Customer Life Cycle.
• Generate regular portfolio reports for senior management, segment, channel, and marketing.

Skills

Business analytics

Portfolio analytics

Predictive modeling

Customer analytics

Decision modeling

Job description

Company: 2201 United Overseas Bank (Malaysia) Bhd

About UOB United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices. Our history spans more than 80 years. Over this time, we have been guided by our values - Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.

Job Description

1. Support EE Business via Business/Portfolio Analytics to realise and maximise customer value through the use of decision modeling and customer analytics
2. Work with product / portfolio management to support product and portfolio on initiatives such as- marketing campaigns, product programmes, pre-campaign analyses, performance metrics, etc
3. Identify and highlight trends and opportunities for sales and services based on periodic review of customer analytics, marketing models, campaign results and other relevant customer/product information
4. Develop, implement and validate predictive models, exploratory data analysis / mining or other analyses across the Customer Life Cycle: market segmentation, acquisition, activation, relationship management, cross-selling, up-selling, retention and winback
5. Generate regular portfolio reports for senior management, segment, channel and marketing, etc

Additional Requirements

Be a Part of the UOB Family

UOB is an equal opportunity employer. UOB does not discriminate on the basis of a candidate's age, race, gender, color, religion, sexual orientation, physical or mental disability, or other non-merit factors. All employment decisions at UOB are based on business needs, job requirements and qualifications. If you require any assistance or accommodations to be made for the recruitment process, please inform us when you submit your online application.