Account Director

Confidential Careers; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Confidential Careers is seeking a Social Media-focused Associate Account Director to lead strategy, execution, and growth of key client relationships in the digital and social space. This client-facing leadership role blends strategic thinking with trends, content, and performance across major platforms.

You will act as the strategic lead for social-first campaigns, drive ideation, partnerships, and paid media, and mentor junior team members while keeping clients ahead of platform updates and

Qualifications

• 6+ years in a digital, social, or integrated agency, with at least 2 years leading social accounts at a senior level.
• Deep understanding of platform algorithms, content formats, and audience behavior.
• Experience briefing and reviewing social-first creative work (static, video, stories, reels, etc.).
• Proven success in managing high-volume content calendars and paid media campaigns.
• Strong presentation, client communication, and project management skills.

Responsibilities

• Act as the strategic lead for social-first campaigns across Meta, TikTok, LinkedIn, X (formerly Twitter), and emerging platforms.
• Drive campaign ideation, content planning, influencer partnerships, and paid media strategy.
• Serve as the main point of contact for clients on social-related initiatives, ensuring clarity, alignment, and trust.
• Collaborate closely with creative, strategy, performance, and community teams to deliver cohesive, insight-driven campaigns.
• Translate brand goals into measurable KPIs and oversee performance reporting and optimization.
• Guide junior account team members and provide mentorship in social best practices.
• Keep clients ahead of the curve by proactively recommending platform updates, tools, or trends.
• Manage budgets, scopes, timelines, and overall campaign health.

Job description

We are looking for a Social Media-focused Associate Account Director to lead the strategy, execution, and growth of key client relationships in the digital and social space. This is a client-facing leadership role, ideal for someone who blends strategic thinking with an intuitive grasp of trends, content, and performance across major platforms.

Key Responsibilities

• Act as the strategic lead for social-first campaigns across Meta, TikTok, LinkedIn, X (formerly Twitter), and emerging platforms.
• Drive campaign ideation, content planning, influencer partnerships, and paid media strategy.
• Serve as the main point of contact for clients on social-related initiatives, ensuring clarity, alignment, and trust.
• Collaborate closely with creative, strategy, performance, and community teams to deliver cohesive, insight-driven campaigns.
• Translate brand goals into measurable KPIs and oversee performance reporting and optimization.
• Guide junior account team members and provide mentorship in social best practices.
• Keep clients ahead of the curve by proactively recommending platform updates, tools, or trends.
• Manage budgets, scopes, timelines, and overall campaign health.

Required Qualifications

• 6+ years of experience in a digital, social, or integrated agency (with at least 2 years leading social accounts at a senior level).
• Deep understanding of platform algorithms, content formats, and audience behavior.
• Experience briefing and reviewing social-first creative work (static, video, stories, reels, etc.).
• Proven success in managing high-volume content calendars and paid media campaigns.
• Strong presentation, client communication, and project management skills.

Preferred Qualifications

• Experience managing influencer campaigns or social activations.
• Familiarity with social listening, scheduling, and analytics tools (e.g., Sprinklr, Hootsuite, Brandwatch)
• Exposure to crisis management or real-time content response.