Assistant Trade Marketing Manager: Growth & Activation

Power Root Marketing Sdn Bhd; Petaling Jaya; Presencial; MYR 60.000 - 120.000; Jornada completa

Descripción de la vacante

Power Root Marketing is a proudly Malaysian company known for wellness, quality, and value through Alicafé, Per’l Café, Oligo and Ah Huat. We are seeking a results-driven Assistant Manager – Trade Marketing to develop and execute trade marketing strategies, channel plans, and promotional activities to drive sales growth and strengthen brand presence.

You will collaborate with Sales and Marketing teams to implement brand campaigns, product launches, go-to-market plans, in-store activations, and

Formación

• Bachelor’s Degree in Marketing, Business Administration, Business Management, or related field.
• 3–5 years of experience in Trade Marketing, Channel Marketing, Brand Management, Shopper Marketing, Sales Marketing, or related marketing roles.
• Experience in FMCG / Consumer Goods industry is highly preferred.
• Hands-on experience in trade promotions, product launches, retail execution, POSM management, and go-to-market activities.
• Strong understanding of channel strategies, retail environment, customer engagement, and sales execution.
• Ability to analyze sales data, market insights, promotional results, and business performance.
• Experience working with sales teams, distributors, retailers, or modern trade channels.
• Strong communication, project management, coordination, and stakeholder management skills.
• Proficient in Microsoft Excel and PowerPoint.

Responsabilidades

• Develop and execute Trade Marketing strategies and channel plans to support business objectives and achieve sales targets.
• Collaborate with Sales and Marketing teams to execute brand campaigns, product launches, go-to-market plans, in-store activations, and promotional activities.
• Plan and implement trade promotions, channel initiatives, and shopper marketing activities with a focus on business growth and ROI.
• Analyze internal and external market data (e.g., Nielsen data, sales performance, market trends) to identify opportunities and provide actionable insights.
• Develop and coordinate Point-of-Sale Materials (POSM) and marketing collaterals with the Marketing team to ensure effective brand communication.
• Manage and track promotion calendars, campaign timelines, and execution plans across assigned channels.
• Work closely with Sales teams, retailers, distributors, and external agencies to ensure successful implementation of trade marketing activities.
• Monitor campaign performance, evaluate promotional effectiveness, and recommend improvements for future initiatives.
• Support preparation of sales presentations, trade proposals, business reviews, and marketing reports.
• Stay updated on market trends, competitor activities, and consumer behaviour to support brand and channel growth.

Conocimientos

Communication

Project management

Coordination

Stakeholder management

Sales collaboration

Educación

Bachelor's degree in Marketing/Business/related field

Herramientas

Microsoft Excel

PowerPoint

Descripción del empleo

Power Root Marketing is a proudly Malaysian company known for wellness, quality, and value through Alicafé, Per’l Café, Oligo and Ah Huat. We are seeking a results-driven Assistant Manager – Trade Marketing to develop and execute trade marketing strategies, channel plans, and promotional activities to drive sales growth and strengthen brand presence.

You will collaborate with Sales and Marketing teams to implement brand campaigns, product launches, go-to-market plans, in-store activations, and