Assistant Manager Trade Marketing

Power Root Marketing Sdn Bhd; Petaling Jaya; On-site; MYR 60,000 - 120,000; Full time

Job summary

Power Root Marketing is a proudly Malaysian company known for wellness, quality, and value through Alicafé, Per’l Café, Oligo and Ah Huat. We are seeking a results-driven Assistant Manager – Trade Marketing to develop and execute trade marketing strategies, channel plans, and promotional activities to drive sales growth and strengthen brand presence.

You will collaborate with Sales and Marketing teams to implement brand campaigns, product launches, go-to-market plans, in-store activations, and

Qualifications

• Bachelor’s Degree in Marketing, Business Administration, Business Management, or related field.
• 3–5 years of experience in Trade Marketing, Channel Marketing, Brand Management, Shopper Marketing, Sales Marketing, or related marketing roles.
• Experience in FMCG / Consumer Goods industry is highly preferred.
• Hands-on experience in trade promotions, product launches, retail execution, POSM management, and go-to-market activities.
• Strong understanding of channel strategies, retail environment, customer engagement, and sales execution.
• Ability to analyze sales data, market insights, promotional results, and business performance.
• Experience working with sales teams, distributors, retailers, or modern trade channels.
• Strong communication, project management, coordination, and stakeholder management skills.
• Proficient in Microsoft Excel and PowerPoint.

Responsibilities

• Develop and execute Trade Marketing strategies and channel plans to support business objectives and achieve sales targets.
• Collaborate with Sales and Marketing teams to execute brand campaigns, product launches, go-to-market plans, in-store activations, and promotional activities.
• Plan and implement trade promotions, channel initiatives, and shopper marketing activities with a focus on business growth and ROI.
• Analyze internal and external market data (e.g., Nielsen data, sales performance, market trends) to identify opportunities and provide actionable insights.
• Develop and coordinate Point-of-Sale Materials (POSM) and marketing collaterals with the Marketing team to ensure effective brand communication.
• Manage and track promotion calendars, campaign timelines, and execution plans across assigned channels.
• Work closely with Sales teams, retailers, distributors, and external agencies to ensure successful implementation of trade marketing activities.
• Monitor campaign performance, evaluate promotional effectiveness, and recommend improvements for future initiatives.
• Support preparation of sales presentations, trade proposals, business reviews, and marketing reports.
• Stay updated on market trends, competitor activities, and consumer behaviour to support brand and channel growth.

Skills

Communication

Project management

Coordination

Stakeholder management

Sales collaboration

Education

Bachelor's degree in Marketing/Business/related field

Tools

Microsoft Excel

PowerPoint

Job description

Power Root Marketing is a proudly Malaysian company, recognized for its commitment to wellness, quality, and value through well-loved brands such as Alicafé, Per’l Café, Oligo and Ah Huat. We craft beverages for every lifestyle—whether at home, at work, or on the go—supported by advanced R&D capabilities to ensure the highest nutritional and quality standards, and as we expand globally, we remain guided by our philosophy of enjoying life’s small pleasures, one sip at a time.

Job Description

We are seeking a results-driven Assistant Manager – Trade Marketing to develop and execute trade marketing strategies, channel plans, and promotional activities to drive sales growth and strengthen brand presence.

Key Responsibilities

Develop and execute Trade Marketing strategies and channel plans to support business objectives and achieve sales targets.

Collaborate with Sales and Marketing teams to execute brand campaigns, product launches, go-to-market plans, in-store activations, and promotional activities.

Plan and implement trade promotions, channel initiatives, and shopper marketing activities with a focus on business growth and ROI.

Analyze internal and external market data (e.g., Nielsen data, sales performance, market trends) to identify opportunities and provide actionable insights.

Develop and coordinate Point-of-Sale Materials (POSM) and marketing collaterals with the Marketing team to ensure effective brand communication.

Manage and track promotion calendars, campaign timelines, and execution plans across assigned channels.

Work closely with Sales teams, retailers, distributors, and external agencies to ensure successful implementation of trade marketing activities.

Monitor campaign performance, evaluate promotional effectiveness, and recommend improvements for future initiatives.

Support preparation of sales presentations, trade proposals, business reviews, and marketing reports.

Stay updated on market trends, competitor activities, and consumer behaviour to support brand and channel growth.

Requirements

Bachelor’s Degree in Marketing, Business Administration, Business Management, or related field.

Minimum 3–5 years of experience in Trade Marketing, Channel Marketing, Brand Management, Shopper Marketing, Sales Marketing, or related marketing roles.

Experience in FMCG / Consumer Goods industry is highly preferred.

Hands‑on experience in trade promotions, product launches, retail execution, POSM management, and go‑to‑market activities.

Strong understanding of channel strategies, retail environment, customer engagement, and sales execution.

Ability to analyze sales data, market insights, promotional results, and business performance.

Experience working with sales teams, distributors, retailers, or modern trade channels.

Strong communication, project management, coordination, and stakeholder management skills.

Proficient in Microsoft Excel and PowerPoint.

Able to work independently, manage multiple priorities, and thrive in a fast‑paced environment.

Career Growth Opportunity: Senior Executives looking for the next step in their career are encouraged to apply.

Power Root (M) Sdn. Bhd. was founded on 23 July 1999 in Johor Bahru, Johor. It is a leading F&B company to develop and promote herbal energy drinks fortified with two main rainforest herbs: "Tongkat Ali" and "Kacip Fatimah". These herbs are indigenous to Malaysia and its properties for promoting physical well-being are highly regarded by Malaysians.

Power Root (M) Sdn. Bhd. is a subsidiary of a public listed company: POWER ROOT BERHAD , a company listed on the Main Market of Bursa Malaysia Securities Berhad.