Assistant Media Manager: Campaign Strategy & Analytics

IPG Mediabrands; Petaling Jaya; On-site; MYR 60,000 - 90,000; Full time

Job summary

IPG Mediabrands Malaysia is seeking an Assistant Media Manager in training, prepared to progress into a leadership role overseeing client media campaigns. You will contribute to strategy development, optimization, and relationship building with clients, partners, and internal teams to drive campaign success.

You will analyze data, present proposals, manage timelines, and support senior planners in delivering integrated campaigns across linear and digital channels, while mentoring junior staff

Qualifications

• Bachelor's degree or diploma in media, advertising, marketing or a related field.
• 4–5 years of media planning experience.
• Strong knowledge of linear and online media channels.
• Excellent written and verbal communication and analytical skills.
• Ability to mentor junior staff and lead cross-functional teams.

Responsibilities

• Communicate with clients, creative agencies, and internal stakeholders to develop media strategies and campaigns.
• Ensure media plans align with client objectives and KPIs.
• Identify the most suitable media mix for each client with guidance from senior staff.
• Present proposals with cost schedules and defend recommendations with data.
• Manage projects and coordinate with planners to execute campaigns accurately and on time.
• Train junior planners in preparing, evaluating, and implementing media plans.
• Monitor campaign performance and provide insights to stakeholders.
• Maintain records and reports for assigned accounts.
• Research media landscape and apply trends to campaign recommendations.

Skills

Media planning

Communication

Leadership

Project management

Analytics

Cross-functional teamwork

Education

Degree or Diploma in Media/Advertising/Marketing

Tools

AQX

CMV

GFK

GWI

SimilarWeb

Google Analytics

Meta

TikTok

Google Keyword Planner

Job description

IPG Mediabrands Malaysia is seeking an Assistant Media Manager in training, prepared to progress into a leadership role overseeing client media campaigns. You will contribute to strategy development, optimization, and relationship building with clients, partners, and internal teams to drive campaign success.

You will analyze data, present proposals, manage timelines, and support senior planners in delivering integrated campaigns across linear and digital channels, while mentoring junior staff