Assistant Marketing Manager, B2B

Grab; Petaling Jaya; On-site; MYR 120,000 - 180,000; Full time

Benefits offered by this job

Term Life Insurance

Medical Insurance

GrabFlex benefits

Parental and volunteering leave

FlexWork hours

Job summary

Grab For Business regional marketing role in Kuala Lumpur; build and run demand generation programs across Southeast Asia, targeting SMBs with campaigns from awareness to activation.

You will collaborate with cross-functional teams, craft compelling B2B narratives, and measure impact to drive marketing-sourced pipeline and growth across markets.

Qualifications

• 5+ years of relevant B2B marketing experience with hands-on campaign delivery and demand generation.
• Comfortable working with numbers and building analysis to support recommendations.
• Able to write and shape B2B narratives and assets for business customers.
• Experience using AI tools to enhance productivity, workflows, and experimentation.
• Fluent in English; able to work with colleagues across Southeast Asia.
• Nice to have SaaS/tech marketing experience and regional multi-market exposure.

Responsibilities

• Plan and run regional demand generation campaigns across digital and offline channels.
• Coordinate with PR, content, paid media, product marketing, events, and analytics.
• Develop messaging frameworks and modular assets for deployment across SEA.
• Contribute to go-to-market for new product launches and customer segments.
• Measure campaign performance, report results, and optimize spend allocation.
• Collaborate with agencies and content partners; leverage GenAI to accelerate output.

Skills

B2B marketing

Demand generation

Campaign delivery

Data analysis

Content creation

English fluency

Tools

GenAI

CRM tools

Job description

About Grab and Our Workplace

Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility.

Company Description

About Grab and Our Workplace Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility.

Job Description

Get to Know the Team

Grab For Business is Grab's enterprise platform, helping companies across the region gain greater visibility and control over spending on employee rides, mobility, and meals.

The Grab For Business regional marketing team drives demand for Grab For Business across Southeast Asia. We collaborate with Commercial, Product, Performance Marketing, PR, and country teams, and we measure ourselves on marketing-sourced revenue pipeline and GMV growth.

Get to Know the Role

You will help build and run the regional marketing programmes that generate demand for Grab For Business across Southeast Asia.

You will build demand among small to medium size businesses, across the full funnel from awareness and acquisition through to conversion and activation. Your success will be measured by brand awareness, marketing-attributed pipeline, and conversion in the programmes you run.

This is a role for someone who wants regional scope and real ownership of execution, with a clear path towards owning strategy. You will report to the Regional Marketing Lead for Grab For Business, and work onsite at our Kuala Lumpur office.

The Critical Tasks You Will Perform

• Run regional campaigns: You will execute integrated demand generation campaigns across digital and offline channels - briefing creative, building assets, coordinating launch, and tracking delivery against targets.
• Explore new growth routes: You will test new ways to reach business customers beyond our existing channels (e.g. co-marketing partnerships, platform and association tie-ups, referral and community plays) and make the case for the ones worth scaling.
• Build the toolkits for use in-country: You will develop the campaign strategies, messaging frameworks, and modular assets to deploy across Singapore, Indonesia, Malaysia, the Philippines, Vietnam, and Thailand.
• Support go-to-market and produce content: You will contribute to go-to-market for new product launches and customer segments, and manage production of customer-facing content, such as case studies, thought leadership pieces, social media and web pages.
• Measure and report on performance: You will build and maintain the campaign reporting, work directly in the numbers to show what each channel and market delivered, and bring recommendations on where to shift spend.
• Coordinate across teams and vendors: You will work with PR, content, paid media, product marketing, events, and analytics, manage agency and content partners against a brief and budget, and use GenAI and other latest technologies to accelerate research, content production, and analysis.

Qualifications

What Essential Skills You Will Need

• You have 5 or more years of relevant experience, such as in B2B marketing, including hands-on campaign delivery and demand generation.
• You are comfortable working directly in the numbers and building the analysis that supports a recommendation.
• You are good with content, able to write and shape B2B narratives and assets that hold up in front of a business customer.
• You have experience engaging with AI tools and latest technologies to enhance productivity, improve workflows, support experimentation, and contribute new ideas.
• You are fluent in English, and comfortable working with colleagues across Southeast Asian markets.
• Good to have: Experience marketing SaaS or technology products to business customers, experience working across multiple Southeast Asian markets.

Additional Information

Life at Grab

We care about your well-being at Grab, here are some of the global benefits we offer:

• We have your back with Term Life Insurance and comprehensive Medical Insurance.
• With GrabFlex, create a benefits package that suits your needs and aspirations.
• Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
• We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.
• Balancing personal commitments and life's demands are made easier with our FlexWork arrangements such as differentiated hours

What We Stand For At Grab

We are committed to building an inclusive and equitable workplace that provides equal opportunity for Grabbers to grow and perform at their best. We consider all candidates fairly and equally regardless of nationality, ethnicity, race, religion, age, gender, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.