Assistant Marketing Manager

PILLOO TRADING SDN. BHD.; Kuala Lumpur; On-site; MYR 60,000 - 110,000; Full time

Job summary

Pilloo is a Malaysia-based baby-care brand seeking a hands-on marketer in Kuala Lumpur to own campaigns end-to-end. You will plan, execute, and optimize promotional activities, coordinating with partners and internal teams to deliver on targets.

The role requires crafting campaign messages and briefs, managing creative processes, and driving social media alignment with priorities. A proactive, communicative professional with 3+ years in the sector will thrive.

Qualifications

• 3+ years of marketing experience in the mother and baby industry.
• Experience in marketing communications and campaign messaging.
• Experience coordinating brand partnerships and campaigns.
• Strong writing and communication skills.
• Excellent organizational skills and follow-through.
• Ability to analyze marketing results and recommend next steps.
• Proactive, able to bring ideas and take responsibility.

Responsibilities

• Plan and execute marketing campaigns with budgets and targets.
• Coordinate with internal teams, agencies, and partners.
• Develop collaborations with brands and organisations.
• Create compelling campaign messages and briefs.
• Coordinate social media content and schedules.
• Source creators and manage outreach and briefs.
• Set up and optimize Facebook and Instagram ads.
• Track performance and report findings.

Skills

Campaign planning

Brand partnerships

Social media marketing

Copywriting

Communication

Project management

Analytical thinking

Tools

Facebook Ads Manager

Instagram Ads Manager

Job description

Pilloo is a Malaysian baby-care brand focused on everyday comfort for babies. We're looking for a hands-on marketer who can bring fresh ideas, build brand partnerships and take ownership of campaigns from planning to execution.

Key responsibilities

Plan and execute marketing campaigns, including promotional mechanics, channels, activities, budgets and targets aligned with the company's direction

Coordinate with internal teams, agencies, vendors and external partners to ensure smooth campaign execution, on time and within budget

Identify and approach suitable brands and organisations to develop collaborations such as joint promotions, giveaways, sampling and events, and manage them through to completion

Develop compelling campaign messages, promotional copy and clear briefs for the creative team

Work with the creative team to align social media content and publishing schedules with marketing priorities

Source suitable creators, coordinate outreach and briefs, and follow up on deliverables and results

Plan, set up and manage Facebook and Instagram advertising campaigns, including audience targeting, budgets, creative testing and performance optimisation.

Performance Report: Track campaign performance, summarise findings and recommend improvements

About you

Minimum 3 years of marketing experience in the mother and baby industry

Background in marketing communications with experience developing campaign messaging, promotional copy and creative briefs

Experience coordinating brand partnerships, collaborations and marketing campaigns

Strong communication, writing and relationship-building skills

Strong organisation and follow-through when managing multiple projects

Ability to review marketing results and recommend next steps

Proactive approach, with confidence to bring ideas, solve problems and take responsibility