Assistant Manager, Webmaster Cum Digital Marketing

R.E.A.L Education Group Sdn Bhd; Kuala Lumpur; On-site; MYR 90,000 - 120,000; Full time

Job summary

XCL Education Malaysia is seeking a proactive Assistant Manager, Webmaster cum Digital Marketing to own website management across our schools and support digital campaigns. The role emphasizes performance, SEO, AEO, and GEO, while nurturing prospective parent enquiries through email journeys.

You will collaborate with school, brand teams and external agencies to ensure websites remain accurate, fast, and user-friendly, driving engagement and enrolment.

Qualifications

• Minimum five (5) years of relevant experience in website management, website development and SEO.
• Strong hands-on experience in WordPress, including page builders, plugins, forms management and troubleshooting.
• Sound understanding of technical and on-page SEO, with familiarity or practical exposure to AEO and GEO.
• Experience using Google Analytics 4 (GA4), Google Search Console and website performance monitoring tools.
• Strong analytical and problem-solving skills, with the ability to interpret website performance data and recommend actionable improvements.
• Good project management, planning and organisational skills, with the ability to manage multiple priorities and meet deadlines.
• Strong communication and interpersonal skills, with the ability to collaborate effectively with internal stakeholders, agencies and developers.
• Proactive, detail-oriented and hands-on approach to identifying issues, implementing improvements and delivering measurable outcomes.

Responsibilities

• Manage and continuously enhance websites across XCL Education Malaysia, including the development of new pages, landing pages, navigation structures and enquiry forms.
• Ensure website content remains accurate, relevant and up to date by coordinating closely with school and brand teams.
• Oversee website maintenance, troubleshoot technical issues and implement improvements to ensure optimal functionality and performance.
• Ensure a consistent, responsive and user-friendly experience across desktop and mobile platforms.
• Identify opportunities to enhance website usability, navigation and enquiry conversion journeys.
• Develop and implement SEO strategies to improve organic search visibility and website performance.
• Drive AEO and GEO initiatives to strengthen the discoverability of our schools through search engines and AI-powered platforms.
• Monitor and analyse website traffic, user behaviour and performance using Google Analytics 4 (GA4), Google Search Console and relevant analytical tools.
• Identify and implement improvements relating to website speed, technical performance, content optimisation and user experience.
• Track website performance and recommend data-driven improvements to strengthen digital engagement and prospective parent enquiries.
• Support the planning, execution and optimisation of digital marketing campaigns across relevant channels.
• Develop, implement and review automated email nurturing journeys to engage prospective parents at different stages of the enquiry and admissions funnel.
• Coordinate campaign setup, website content updates, performance tracking and agency-related activities.
• Monitor campaign performance and identify opportunities to improve engagement and lead nurturing effectiveness.
• Manage website enhancement projects from planning and prioritisation through implementation, testing and review.
• Coordinate with internal stakeholders, external agencies and developers to ensure timely and effective project delivery.
• Establish clear project priorities, manage timelines and follow up on outstanding deliverables.
• Review and verify website changes before launch to ensure accuracy, functionality and quality.
• Proactively identify website and digital marketing improvement opportunities, recommending practical solutions that deliver measurable results.

Skills

Website management

SEO

WordPress

GA4 / Analytics

AEO & GEO

Data analysis

Project management

Communication

Tools

Google Tag Manager

Job description

Assistant Manager, Webmaster Cum Digital Marketing

XCL Education Malaysia

About XCL Education Malaysia

XCL Education is a Southeast Asia-focused education group dedicated to equipping students with the tools, mindset, and exposure they need to confidently navigate the uncertain future, find their own place, and leave their own mark in the world.

Through our family of schools, including Sri KDU Schools, REAL Schools and REAL Kids, we are committed to delivering high-quality education and creating meaningful learning experiences that prepare students for the future.

Vision

XCL Education aspires to be a trusted and respected future-focused family of schools, fostering curiosity, excellence and creating life-shaping impact on our students, staff, and communities we serve.

Mission

To empower a diverse and inclusive community of Safe, Happy and Successful learners who aspire to positively impact others.

Our Promises to Families

Top Academic Outcomes

To gain access to world-class academic qualifications within a nurturing culture.

Future-Proof Preparation

To develop resilient students who have a clear sense of self and purpose, equipped with the skills to access top colleges and universities, build successful careers and thrive in life.

Holistic Character Development

To empower future leaders through immersive learning experiences to realise their full potential.

Welfare and Safeguarding

To safeguard and ensure the wellbeing of our students by adopting evidence-based practices aligned to international safety standards.

To relentlessly pursue continuous improvement by gathering parent and student feedback, measuring outcomes, and being accountable for our actions.

About the Role

We are seeking a proactive, technically skilled and results-driven Assistant Manager, Webmaster cum Digital Marketing to join XCL Education Malaysia.

The successful candidate will take ownership of website management, development and continuous enhancement across our schools, while supporting digital marketing initiatives to strengthen online visibility, engagement and prospective parent enquiries.

The role places a strong emphasis on website performance, Search Engine Optimisation (SEO), Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO). You will also support digital campaigns and automated email nurturing journeys to engage prospective parents throughout the enquiry and admissions process.

Working closely with school teams, brand teams and external agencies and developers, you will play an important role in ensuring our digital platforms remain effective, user-friendly and aligned with our broader marketing and enrolment objectives.

Key Responsibilities

Website Management & Development

Manage and continuously enhance websites across XCL Education Malaysia, including the development of new pages, landing pages, navigation structures and enquiry forms.

Ensure website content remains accurate, relevant and up to date by coordinating closely with school and brand teams.

Oversee website maintenance, troubleshoot technical issues and implement improvements to ensure optimal functionality and performance.

Ensure a consistent, responsive and user-friendly experience across desktop and mobile platforms.

Identify opportunities to enhance website usability, navigation and enquiry conversion journeys.

Search Optimisation & Website Performance

Develop and implement SEO strategies to improve organic search visibility and website performance.

Drive AEO and GEO initiatives to strengthen the discoverability of our schools through search engines and AI-powered platforms.

Monitor and analyse website traffic, user behaviour and performance using Google Analytics 4 (GA4), Google Search Console and relevant analytical tools.

Identify and implement improvements relating to website speed, technical performance, content optimisation and user experience.

Track website performance and recommend data-driven improvements to strengthen digital engagement and prospective parent enquiries.

Digital Marketing & Email Automation

Support the planning, execution and optimisation of digital marketing campaigns across relevant channels.

Develop, implement and review automated email nurturing journeys to engage prospective parents at different stages of the enquiry and admissions funnel.

Collaborate with brand and marketing teams to ensure digital campaigns and website content are aligned with marketing objectives.

Coordinate campaign setup, website content updates, performance tracking and agency-related activities.

Monitor campaign performance and identify opportunities to improve engagement and lead nurturing effectiveness.

Project Management & Stakeholder Coordination

Manage website enhancement projects from planning and prioritisation through implementation, testing and review.

Coordinate with internal stakeholders, external agencies and developers to ensure timely and effective project delivery.

Establish clear project priorities, manage timelines and follow up on outstanding deliverables.

Review and verify website changes before launch to ensure accuracy, functionality and quality.

Proactively identify website and digital marketing improvement opportunities, recommending practical solutions that deliver measurable results.

Qualifications & Requirements

Minimum five (5) years of relevant experience in website management, website development and SEO, with demonstrated ownership of website projects.

Strong hands-on experience in WordPress, including page builders, plugins, forms management and troubleshooting.

Sound understanding of technical and on-page SEO, with familiarity or practical exposure to AEO and GEO.

Experience using Google Analytics 4 (GA4), Google Search Console and website performance monitoring tools.

Strong analytical and problem-solving skills, with the ability to interpret website performance data and recommend actionable improvements.

Good project management, planning and organisational skills, with the ability to manage multiple priorities and meet deadlines.

Strong communication and interpersonal skills, with the ability to collaborate effectively with internal stakeholders, agencies and developers.

A proactive, detail-oriented and hands-on approach to identifying issues, implementing improvements and delivering measurable outcomes.

Ability to work independently, take ownership of assigned projects and collaborate effectively within a team environment.

Additional Advantages

Previous experience in digital marketing, particularly campaign execution, performance marketing and email automation.

Familiarity with lead nurturing strategies and customer relationship management (CRM) integrations.

Experience managing multilingual websites.

Knowledge of Google Tag Manager and digital marketing tracking tools.

Safer Recruitment

We are committed to safeguarding and promoting the welfare of all children and young people, and we expect all staff, volunteers, and visitors to share this commitment. All appointments are subject to thorough vetting procedures, including interviews, identity checks, criminal record checks, background checks, reference checks and verification of qualifications.

Only shortlisted applicants will be notified.

About R.E.A.L Education

At R.E.A.L Education, part of XCL Education Malaysia, we believe learning is a transformative journey that nurtures academic excellence, character, and creativity. We are committed to holistic development and preparing students to be future-ready global citizens. As part of this mission, we uphold the highest standards of safeguarding. All appointments are subject to background checks, reference verification, and identity screening. We expect all employees to uphold this commitment. Creating a safe and respectful environment is a promise we take seriously.