Webmaster & Digital Marketing Lead

R.E.A.L Education Group Sdn Bhd; Kuala Lumpur; On-site; MYR 90,000 - 120,000; Full time

Job summary

XCL Education Malaysia is seeking a proactive Assistant Manager, Webmaster cum Digital Marketing to own website management across our schools and support digital campaigns. The role emphasizes performance, SEO, AEO, and GEO, while nurturing prospective parent enquiries through email journeys.

You will collaborate with school, brand teams and external agencies to ensure websites remain accurate, fast, and user-friendly, driving engagement and enrolment.

Qualifications

• Minimum five (5) years of relevant experience in website management, website development and SEO.
• Strong hands-on experience in WordPress, including page builders, plugins, forms management and troubleshooting.
• Sound understanding of technical and on-page SEO, with familiarity or practical exposure to AEO and GEO.
• Experience using Google Analytics 4 (GA4), Google Search Console and website performance monitoring tools.
• Strong analytical and problem-solving skills, with the ability to interpret website performance data and recommend actionable improvements.
• Good project management, planning and organisational skills, with the ability to manage multiple priorities and meet deadlines.
• Strong communication and interpersonal skills, with the ability to collaborate effectively with internal stakeholders, agencies and developers.
• Proactive, detail-oriented and hands-on approach to identifying issues, implementing improvements and delivering measurable outcomes.

Responsibilities

• Manage and continuously enhance websites across XCL Education Malaysia, including the development of new pages, landing pages, navigation structures and enquiry forms.
• Ensure website content remains accurate, relevant and up to date by coordinating closely with school and brand teams.
• Oversee website maintenance, troubleshoot technical issues and implement improvements to ensure optimal functionality and performance.
• Ensure a consistent, responsive and user-friendly experience across desktop and mobile platforms.
• Identify opportunities to enhance website usability, navigation and enquiry conversion journeys.
• Develop and implement SEO strategies to improve organic search visibility and website performance.
• Drive AEO and GEO initiatives to strengthen the discoverability of our schools through search engines and AI-powered platforms.
• Monitor and analyse website traffic, user behaviour and performance using Google Analytics 4 (GA4), Google Search Console and relevant analytical tools.
• Identify and implement improvements relating to website speed, technical performance, content optimisation and user experience.
• Track website performance and recommend data-driven improvements to strengthen digital engagement and prospective parent enquiries.
• Support the planning, execution and optimisation of digital marketing campaigns across relevant channels.
• Develop, implement and review automated email nurturing journeys to engage prospective parents at different stages of the enquiry and admissions funnel.
• Coordinate campaign setup, website content updates, performance tracking and agency-related activities.
• Monitor campaign performance and identify opportunities to improve engagement and lead nurturing effectiveness.
• Manage website enhancement projects from planning and prioritisation through implementation, testing and review.
• Coordinate with internal stakeholders, external agencies and developers to ensure timely and effective project delivery.
• Establish clear project priorities, manage timelines and follow up on outstanding deliverables.
• Review and verify website changes before launch to ensure accuracy, functionality and quality.
• Proactively identify website and digital marketing improvement opportunities, recommending practical solutions that deliver measurable results.

Skills

Website management

SEO

WordPress

GA4 / Analytics

AEO & GEO

Data analysis

Project management

Communication

Tools

Google Tag Manager

Job description

XCL Education Malaysia is seeking a proactive Assistant Manager, Webmaster cum Digital Marketing to own website management across our schools and support digital campaigns. The role emphasizes performance, SEO, AEO, and GEO, while nurturing prospective parent enquiries through email journeys.

You will collaborate with school, brand teams and external agencies to ensure websites remain accurate, fast, and user-friendly, driving engagement and enrolment.