Trade Marketing Manager

GoodSale Tech Malaysia Sdn Bhd; Kuala Lumpur; On-site; MYR 100,000 - 167,000; Full time

Job summary

GoodSale Tech Malaysia Sdn Bhd is seeking a Trade Marketing Manager for a full-time, on-site role based in Greater Kuala Lumpur. You will develop and execute trade marketing plans to boost brand visibility, sell-through, and category growth across key channels and markets.

Responsibilities include planning in-store promotions, coordinating POS materials, and managing trade campaigns with sales and marketing teams; you will analyze market performance and optimize investments, collaborating with

Qualifications

• Strong trade marketing and market planning skills.
• Ability to plan and execute channel-specific campaigns.
• Business planning and sales alignment with targets.
• Analytical skills to interpret market data and translate findings.
• Experience in FMCG or beauty/skincare industries.
• Bachelor’s degree in Marketing, Business, or related field.
• Collaborate with cross-functional teams and external partners.
• Strong communication and presentation skills in English.

Responsibilities

• Develop and execute trade marketing plans.
• Drive brand visibility, sell-through, and category growth across channels.
• Plan and implement in-store promotions.
• Coordinate point-of-sale materials.
• Manage trade campaigns with sales and marketing teams.
• Analyze market and channel performance.
• Track promotional effectiveness and optimize investments.
• Coordinate with distributors and retail partners.
• Ensure consistent execution across markets.

Skills

Trade marketing

Market planning

Campaign execution

Sales skills

FMCG experience

Cross-functional collaboration

Communication skills

English proficiency

Education

Bachelor's degree in Marketing/Business

Equivalent practical experience

Job description

Role Description

The Trade Marketing Manager is a full-time, on-site role based in Greater Kuala Lumpur.

This role is responsible for developing and executing trade marketing plans that drive brand visibility, sell-through, and category growth across key channels and markets. Day-to-day activities include planning and implementing in-store promotions, coordinating point-of-sale materials, and managing trade campaigns in collaboration with sales and marketing teams.

The Trade Marketing Manager will analyze market and channel performance, track promotional effectiveness, and optimize trade investments to support business objectives. The role also involves working closely with distributors and retail partners, aligning trade strategies with brand positioning, and ensuring consistent execution across markets.

Qualifications

• Strong trade marketing and market planning skills, with experience designing and executing channel-specific campaigns.
• Business planning and sales skills, including the ability to align trade strategies with revenue targets and commercial priorities.
• Analytical skills to interpret market data, sales performance, and consumer insights, and translate findings into actionable plans.
• Experience in FMCG or beauty/skincare industries is highly beneficial.
• Bachelor’s degree in Marketing, Business, or a related field, or equivalent practical experience.
• Ability to collaborate effectively with cross-functional teams and external partners, including retailers and distributors.
• Strong communication and presentation skills, with proficiency in English; additional regional languages are an advantage.
• Proactive, detail-oriented, and able to manage multiple projects and deadlines in a fast-paced environment.