Assistant Manager, Self-Serve Business Strategy & Planning

Bizstrategygroup; Selangor; On-site; MYR 120,000 - 180,000; Full time

Job summary

Grab is seeking an Assistant Manager for Self-Serve Business Strategy & Planning from Malaysia to lead strategic programs that accelerate SMB growth across Southeast Asia. You will collaborate with Product, Marketing, Inside Sales, and country teams to translate strategy into measurable results and scale programs from zero to impact.

You will report to the Manager, Self-Serve Regional Business Strategy, and leverage AI tools to accelerate research, automate analysis, and drive adoption of GFB

Qualifications

• Ability to design and execute strategic programs for SMB growth across Southeast Asia.
• Ability to structure ambiguous business problems and translate insights into actionable designs.
• Experience designing experiments and lifecycle programs to improve activation, engagement and retention.

Responsibilities

• Design and execute strategic programs driving SMB growth across Southeast Asia from problem definition to delivery.
• Structure ambiguous problems, summarize insights from data and market research, translate into program designs and recommendations.
• Design and run structured experiments and lifecycle programs to improve client activation, engagement, and retention.
• Partner with cross-functional teams to align on go-to-market motions and multi-year growth targets.
• Prepare clear updates for senior stakeholders, including performance reports and reviews.
• Leverage AI tools and latest technologies to accelerate research and build lightweight solutions that boost productivity.

Skills

Strategy design

Data analysis

Cross-functional

Program management

Experimentation

Tools

AI tools

Job description

Assistant Manager, Self-Serve Business Strategy & Planning

The Self-Serve Business Regional Team (SSBU) is on a mission to build a sustainable and scalable ecosystem for B2B customers. We aim to maximize the Lifetime Value (LTV) of B2B customers, driving substantial, repeatable, and forecastable growth in Grab's revenue and profitability. We achieve this by leveraging technology and building business models across multiple products, including Grab for Business (GFB).

The SSBU Strategy & Planning team partners with Product, Marketing, Inside Sales, and country teams to design and scale the programs that turn high-intent businesses into active GFB accounts. We are builders who move from insight to action, balancing strategic program design with hands-on execution to unlock sustainable SMB growth without proportional headcount growth.

Get to Know the Role

As Assistant Manager on the SSBU Strategy & Planning team, you will lead the design and execution of strategic programs that drive GFB's SMB segment growth across Southeast Asia. You will oversee workstreams that span across different life stages of our client's journey, and partner with cross-functional teams to translate strategy into measurable results.

You will report to the Manager, Self-Serve Regional Business Strategy, and partner closely with peers across the team, and with cross-functional teams across the region. This role supports SMB growth across all markets from a base in Malaysia.

This is a role for someone who excels at the intersection of strategy and execution, enjoys building programs from zero to one, and wants to shape how Southeast Asian businesses experience Grab. If the challenge of turning strategic ambition into scalable, measurable outcomes excites you, we want to hear from you.

The Critical Tasks You Will Perform

• Design and execute strategic programs that drive GFB's SMB segment growth across Southeast Asia, from problem definition to delivery.
• Structure ambiguous business problems, summarize insights from data and market research, and translate them into applicable program designs and recommendations.
• Design and run structured experiments and lifecycle programs to improve client activation, engagement, and retention.
• Partner with cross-functional teams to align on go-to-market motions, secure agreement, and meet multi-year SMB growth targets.
• Prepare clear, strategic updates for senior stakeholders, including performance reports, business reviews, and recommendations.
• Use AI tools and latest technologies to accelerate research, automate analysis, and build lightweight solutions that improve team productivity and program effectiveness.