Assistant Manager, Marketing

Winstar Aluminium Manufacturing; Kepong; On-site; MYR 60,000 - 90,000; Full time

Job summary

Jora Malaysia is seeking a Marketing Lead to shape and execute our brand strategy across online and offline channels. You will lead multi‑channel campaigns, develop compelling content, and drive lead generation while collaborating with senior leadership on AI-powered marketing initiatives.

The role requires a Diploma/Bachelor’s in Marketing or related field, strong analytical skills, and the ability to work autonomously within a team. Location: Kuala Lumpur area.

Qualifications

• Bachelor’s degree or diploma in Marketing or related field.
• Strong brand strategy and campaign management experience.
• Ability to analyze data, derive insights and optimize results.

Responsibilities

• Develop and execute a robust brand strategy for online and offline presence.
• Enhance brand positioning across B2B2C, industrial distribution, B2C segments.
• Expand brand awareness to drive footfall and leads generation.
• Manage marketing assets, visuals, digital content and promotional materials.
• Plan, execute and optimize multi‑channel campaigns (content, digital, events).
• Integrate online and offline channels to improve customer experience and leads.
• Create compelling content for social, e‑commerce, websites, and sales kits.
• Lead exploration and implementation of AI tools to boost marketing efficiency.
• Collaborate with senior leadership to pilot AI solutions.
• Drive lead generation through digital campaigns, SEO/SEM and partnerships.
• Track KPIs and campaign performance to optimize results.

Skills

Brand Strategy

Campaign Management

Content Creation

SEO/SEM

Data Analytics

Leadership

Education

Diploma/ Bachelor’s degree in Marketing or related field

Tools

AI platforms

CRM tools

Job description

Jora Malaysia will close on 16th September 2026. Thank you for being with us, we are cheering you on as you continue your career journey.

• Develop and execute a robust brand strategy to establish and enhance the company’s online and offline presence;
• Enhance company brand positioning across B2B2C, industrial distribution, B2Cconsumer segments and enhance customer engagement;
• Expand brand awareness for the Company and its sub-brands to drive footfall and generate leads;
• Manage all marketing assets, including visuals, digital content and promotional materials, ensuring efficient internal organization, tracking and accessibility.

Campaign Management

• Plan, execute and optimize multi-channel marketing campaigns, encompassing content marketing, digital marketing, affiliate marketing, event marketing and offline marketing to enhance brand awareness, product marketing, drive engagement and leads generation;
• Integrate online and offline channels (O2O) to elevate customer experience, boost leads generation, increase sales and enhance efficiency on user-experience;
• Develop and manage compelling content for various channels, including social media, e-commerce platforms, digital content, videos, websites, promotional materials and sales kits, ensuring timely and high-quality execution;
• Lead the exploration, evaluation and implementation of AI tools and platforms to enhance marketing efficiency, creativity and performance;
• Collaborate with superior to pilot, evaluate and implement AI solutions that streamline marketing processes;
• Drive lead generation efforts through targeted digital campaigns, SEO, SEM strategies and strategic partnerships, ensuring a continuous flow of qualified leads;
• Monitor and analyze campaign performance metrics to optimize marketing efforts, track KPIs and achieve marketing objectives.

Leadership and Other Responsibilities

• Lead, inspire and mentor team members to embrace a growth mindset, thereby enhancing brand awareness, acquiring customers and expanding market presence;
• Develop innovative marketing strategies to achieve maximum market penetration and foster a culture of continuous improvement and adaptability within the team.

Are You:

• Diploma/ Bachelor’s degree in Marketing, Public Relations or related field;
• Ability to work autonomously on assigned projects while effectively collaborating with various teams. This involves balancing self-direction with group cooperation to ensure efficient tasks completion and positive contribution to team dynamics;
• Strong understanding and experience of how to leverage AI for campaign ideation, content creation, performance analysis and customer insights;
• Demonstrated ability to evaluate, propose and integrate emerging AI solutions to enhance marketing efficiency, creativity and strategic outcomes;
• Strategic thinker with a results-driven approach and strong analytical skills;
• Possesses strong end-to-end thinking with robust project management skills;
• Creative thinker with strong problem-solving skills and the ability to adapt strategies based on analytics and feedback;
• Positive attitude with a commitment to growth and development;
• Experience in a senior marketing role with demonstrated leadership skills is advantageous.