Assistant Manager, Brand Strategy

SK INTELLIX MALAYSIA SDN BHD.

Kuala Lumpur

On-site

MYR 100,000 - 201,000

Full time

6 days ago

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Benefits offered by this job

Medical Coverage

Dental Assistance

Birthday Leave

Replacement Leave for Saturday

Public Holidays

Staff Self Development

Job summary

SK Intellix Malaysia Sdn Bhd invites applications for an Assistant Marketing Manager to shape brand strategy and drive growth. You will lead branding efforts, plan integrated campaigns across online and offline channels, and derive insights from market research to optimise positioning.

The role requires 5–6 years of marketing experience, strong strategic thinking, and excellent project management and communication skills to coordinate with sales, product, and operations teams in a fast-paced

Qualifications

Bachelor’s degree in marketing, Business, or related field.
Minimum 5–6 years of working experience in marketing.
Branding and brand strategy expertise.
Campaign planning and execution experience.
Market research and analysis skills.
Activation/experiential and digital marketing experience.
Strong strategic thinking and analytical skills.
Excellent project management and organizational abilities.
Creative with attention to detail and trend awareness.
Strong communication and stakeholder management skills.

Responsibilities

Analyse brand positioning and consumer insights.
Support in developing and executing brand strategies to strengthen brand positioning and equity.
Ensure consistency of brand messaging across all platforms and campaigns.
Monitor brand performance and recommend improvements.
Plan, coordinate, and execute integrated marketing campaigns (online & offline).
Manage campaign timelines, budgets, and deliverables.
Collaborate with internal teams and external agencies to ensure smooth execution.
Track and analyse campaign performance, providing actionable insights.
Conduct market research to identify trends, customer preferences, and competitive landscape.
Analyse data to support marketing strategies and campaign effectiveness.
Provide insights to guide product positioning and target audience strategies.
Work closely with sales, product, and operations teams to align marketing strategies with business objectives.
Support new product launches and promotional activities.

Skills

Brand management

Campaign planning

Market research

Activation / experiential

Digital marketing

Strategic thinking

Project management

Communication

Stakeholder management

Multi-project handling

Education

Bachelor's degree in marketing

Business or related field

Tools

Marketing analytics tools

Google Analytics

Meta Ads

Job description

We are seeking a dynamic and results-driven Assistant Marketing Manager to support the development of our brand strategy. The candidate will have strong experience in branding, marketing campaign planning, and market research, with hands-on expertise in both activation and digital marketing. This role requires a commercially minded individual who can translate insights into impactful campaigns that drive brand growth and business results.

Key Responsibilities

1. Brand Management

Analyse brand positioning and consumer insights.

Support in developing and executing brand strategies to strengthen brand positioning and equity

Ensure consistency of brand messaging across all platforms and campaigns

Monitor brand performance and recommend improvements

2. Marketing Campaign Planning & Execution

Plan, coordinate, and execute integrated marketing campaigns (online & offline)

Manage campaign timelines, budgets, and deliverables

Collaborate with internal teams and external agencies to ensure smooth execution

Track and analyse campaign performance, providing actionable insights

3. Market Research & Insights

Conduct market research to identify trends, customer preferences, and competitive landscape

Analyse data to support marketing strategies and campaign effectiveness

Provide insights to guide product positioning and target audience strategies

4. Cross-functional Collaboration

Work closely with sales, product, and operations teams to align marketing strategies with business objectives

Support new product launches and promotional activities

Requirements

Bachelor’s degree in marketing, Business, or related field

Minimum 5-6 years of working experience in marketing

Branding and brand strategy

Marketing campaign planning and execution

Market research and analysis

Activation / experiential marketing

Digital / online marketing

Strong strategic thinking and analytical skills

Excellent project management and organizational abilities

Creativity with strong attention to detail

Good understanding of consumer behaviour and market trends

Strong communication and stakeholder management skills

Ability to manage multiple projects in a fast-paced environment

Preferred Qualifications

Experience working with agencies or managing vendors

Familiarity with marketing analytics tools (e.g., Google Analytics, Meta Ads, etc.)

Experience in FMCG, retail, or consumer-driven industries is an advantage

About us

We aim to position SK Intellix as the premium home appliances brand in Malaysia. With health and safety a top priority, we bring advanced water and air purifiers from South Korea to improve Malaysians’ quality of life. Since 1985, SK Intellix (formerly SK magic) has led Korea’s home appliances industry and entered Malaysia in 2018. Our innovations have earned awards like the CES Innovation Award 2020. With the slogan Goodbye Old, Hello Magic, we continue our mission to enrich every Malaysian home.

Perks and benefits