Assistant Brand Activation Manager

QL Resources Berhad; Shah Alam; On-site; MYR 60,000 - 100,000; Full time

Job summary

QL Resources Berhad in Shah Alam, Malaysia is seeking an energetic Assistant Brand Activation Manager to plan and deliver roadshows, exhibitions, product sampling campaigns and community events, reporting to the Brand Manager within Marketing.

You will coordinate end-to-end activation initiatives for QL Eggs, manage budgets and vendors, measure performance and build partnerships with agencies and event organisers.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Mass Communication, Event Management or related discipline.

Responsibilities

• Create memorable brand experiences through roadshows, exhibitions, product sampling activities and brand activation programmes.
• Lead community engagement initiatives and consumer outreach activities.
• Own activation delivery from planning and logistics to vendor coordination and on-ground execution.
• Manage promotional materials and budgets while keeping every activity on brand.
• Measure performance, capture insights and improve future activations.
• Build strong partnerships with agencies, vendors and event organisers.
• Take on other exciting marketing projects as needed.

Skills

Project management

Communication

Problem-solving

Vendor coordination

Event marketing

Education

Bachelor’s degree in Marketing, Business Administration, Mass Communication, Event Management or related discipline

Tools

Microsoft Office

Job description

Are you passionate about turning brand strategies into memorable consumer experiences?

We are looking for an energetic and hands-on Assistant Brand Activation Manager to plan and deliver roadshows, exhibitions, product sampling campaigns and community events. This is an opportunity to lead high-visibility activation projects, collaborate with diverse partners and help strengthen brand awareness, consumer engagement and product trial. The role sits within Marketing and reports to the Brand Manager.

Snapshot of the Role

As the Assistant Brand Activation Manager, you will coordinate end-to-end brand activation initiatives for QL Eggs, ensuring each activity is delivered effectively, within budget and in line with business objectives, company policies and brand guidelines.

What You’ll Be Driven To Do

• Create memorable brand experiences through roadshows, exhibitions, product sampling activities and brand activation programmes.
• Lead community engagement initiatives and consumer outreach activities.
• Own activation delivery from planning and logistics to vendor coordination and on-ground execution.
• Manage promotional materials and budgets while keeping every activity on brand.
• Measure performance, capture insights and improve future activations.
• Build strong partnerships with agencies, vendors and event organisers.
• Take on other exciting marketing projects as needed.

What You’ll Need to Succeed

• Bachelor’s degree in Marketing, Business Administration, Mass Communication, Event Management or a related discipline.
• At least 5 years of experience in brand activation, event management, trade marketing or consumer marketing. Proven experience delivering consumer-facing events and activations.
• Experience in FMCG, food and beverage, retail or an event agency environment is an added advantage.
• Strong project management, communication and problem-solving skills.
• Confidence managing vendors, logistics, budgets and performance reporting.
• A hands‑on, organised approach with excellent attention to detail.
• Proficiency in Microsoft Office.
• Flexibility to travel and work weekends when required.

Why Join Us?

This role offers the opportunity to take ownership of varied, consumer-facing activation projects and work closely with internal teams, agencies, vendors and event partners. You will see your work come to life in the marketplace while developing broad experience across events, consumer engagement and brand execution.