Experiential Brand Activation Specialist

QL Resources Berhad; Shah Alam; On-site; MYR 60,000 - 100,000; Full time

Job summary

QL Resources Berhad in Shah Alam, Malaysia is seeking an energetic Assistant Brand Activation Manager to plan and deliver roadshows, exhibitions, product sampling campaigns and community events, reporting to the Brand Manager within Marketing.

You will coordinate end-to-end activation initiatives for QL Eggs, manage budgets and vendors, measure performance and build partnerships with agencies and event organisers.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Mass Communication, Event Management or related discipline.

Responsibilities

• Create memorable brand experiences through roadshows, exhibitions, product sampling activities and brand activation programmes.
• Lead community engagement initiatives and consumer outreach activities.
• Own activation delivery from planning and logistics to vendor coordination and on-ground execution.
• Manage promotional materials and budgets while keeping every activity on brand.
• Measure performance, capture insights and improve future activations.
• Build strong partnerships with agencies, vendors and event organisers.
• Take on other exciting marketing projects as needed.

Skills

Project management

Communication

Problem-solving

Vendor coordination

Event marketing

Education

Bachelor’s degree in Marketing, Business Administration, Mass Communication, Event Management or related discipline

Tools

Microsoft Office

Job description

QL Resources Berhad in Shah Alam, Malaysia is seeking an energetic Assistant Brand Activation Manager to plan and deliver roadshows, exhibitions, product sampling campaigns and community events, reporting to the Brand Manager within Marketing.

You will coordinate end-to-end activation initiatives for QL Eggs, manage budgets and vendors, measure performance and build partnerships with agencies and event organisers.