Area Manager

San Francisco Coffee; Petaling Jaya; On-site; MYR 120,000 - 180,000; Full time

Job summary

San Francisco Coffee in Malaysia is looking for an Area Manager to oversee operational excellence, financial performance, and brand standards across all SF Coffee outlets. You will ensure consistent SOP implementation, drive sales growth and profitability, and maintain excellent customer service while strengthening store-level discipline.

Responsibilities include leading audits, coaching outlet teams, managing stock and cash processes, and coordinating regional expansions.

Responsibilities

• Oversee smooth, efficient and compliant daily operations across all outlets in line with SOPs.
• Lead by example in proper operational procedures, food handling, beverage preparation and customer service.
• Monitor opening/closing procedures and ensure accuracy of cashier operations and POS compliance.
• Conduct regular outlet audits and performance reviews to identify gaps and corrective actions.
• Maintain expert knowledge of SF Coffee food, beverage and brewing standards.
• Ensure product consistency, quality control and presentation across outlets.
• Enforce Halal, hygiene and cleanliness standards per regulatory requirements.
• Monitor daily sales, cash flow and financial reports for accuracy and profitability.
• Analyse performance, costs, margins and implement improvement strategies.
• Identify opportunities to maximise revenue, reduce wastage and improve profitability.
• Ensure marketing campaigns and brand initiatives are implemented consistently across outlets.
• Support local marketing to drive footfall, engagement and brand awareness.
• Recruit, onboard and develop high-performing teams; coach and mentor staff.
• Plan manpower scheduling for optimal staffing and cost efficiency.
• Plan, monitor and control inventory with minimal wastage and variance.
• Oversee stock ordering, receiving and documentation; conduct regular stock audits.
• Prepare and submit timely operational, financial and performance reports.
• Oversee regional oversight, expansion support and brand consistency across outlets.
• Drive a customer-first culture and address feedback to improve service.

Job description

The Area Manager is responsible for overseeing the operational excellence, financial performance, team development and brand standards of SF Coffee outlets. This role ensures consistent implementation of company SOPs, drives sales growth and profitability, maintains excellent customer service standards and consistency of smooth operation. Responsibilities may vary from time to time depending on the company’s needs and the direction of Senior Operations Manager and the General Manager.

Key Responsibilities:

Operations & Compliance

Oversee and ensure smooth, efficient and compliant daily operations across all assigned outlets in accordance with company SOPs and policies.

Lead by example in demonstrating correct operational procedures, food handling, coffee/beverages preparation and customer service standards.

Ensure proper opening and closing procedures are consistently followed at all outlets.

Monitor cashier operations to ensure accuracy, integrity and compliance with POS and cash-handling SOPs.

Conduct regular outlet audits, operational checks and performance reviews to identify gaps and implement corrective actions.

Product Knowledge & Quality Assurance

Maintain expert knowledge of SF Coffee food, beverage and coffee brewing standards.

Ensure product consistency, quality control and presentation standards are met across all outlets.

Enforce food safety, hygiene and cleanliness standards in line with regulatory and company requirements according to Halal policy.

Financial & Business Performance

Monitor daily sales, cash flow and financial reports to ensure accuracy, accountability and healthy outlet performance.

Verify daily sales, cash reconciliation and timely bank-in in accordance with SOP.

Analyse outlet performance, cost control, profit margins and recommend improvement strategies.

Identify business opportunities to maximise revenue, reduce wastage and improve overall profitability.

Ensure all marketing campaigns, promotions and brand initiatives are implemented correctly and consistently across outlets.

Support local marketing efforts to drive footfall, customer engagement and brand awareness.

Monitor promotional effectiveness and provide feedback to the Operation Manager and Marketing department.

People Management & Development

Recruit, interview, select, onboard and develop high-performing teams in alignment with company standards.

Train, coach and mentor Outlet Manager, Supervisor and Staff to build strong leadership and operational capability.

Monitor staff performance, provide regular feedback and implement performance improvement plans for underperforming employees.

Plan and manage manpower scheduling to ensure optimal staffing levels and cost efficiency.

Stock & Supply Chain Management

Plan, monitor and control inventory levels to ensure availability while minimising wastage and stock variance.

Oversee accurate stock ordering, receiving, storage and documentation across all outlets.

Conduct regular stock audits and investigate discrepancies.

Reporting & Administration

Prepare and submit timely operational, financial and performance reports to the Operation Manager.

Ensure all outlet documentation, records and compliance reports are properly maintained and updated.

Regional Oversight & Expansion Support

Oversee and ensure all PICs are fulfil their roles and responsibilities effectively.

Ensure consistent operational standards and brand image across all regional outlets.

Provide operational support and coordination for new outlet openings, including staffing, training, setup and SOP implementation.

Customer Experience & Brand Standards

Drive a customer-first culture, ensuring the delivery of exceptional service at all times.

Address customer feedback and complaints professionally and implement service improvement initiatives.

Uphold and reinforce SF Coffee’s brand values, visual standards and service culture.

In 1997, a homegrown coffee company with a simple yet noble mission was created. That company was SF Coffee, and their mission was to serve the best coffee in town.

SF Coffee are one of the few non-franchised American-founded specialty coffee brands in Malaysia who roast their own coffee to ensure the utmost freshness.

San Francisco Coffee Sdn Bhd was acquired by Envictus on 28 March 2016. The number of outlets then grew from 28 to 50 which now includes presence not only in the Klang Valley, but also Negeri Sembilan & Penang. In 2017 the brand was given a new look to stay fresh in the ever-growing specialty coffee industry.

In 1997, a homegrown coffee company with a simple yet noble mission was created. That company was SF Coffee, and their mission was to serve the best coffee in town.

SF Coffee are one of the few non-franchised American-founded specialty coffee brands in Malaysia who roast their own coffee to ensure the utmost freshness.

San Francisco Coffee Sdn Bhd was acquired by Envictus on 28 March 2016. The number of outlets then grew from 28 to 50 which now includes presence not only in the Klang Valley, but also Negeri Sembilan & Penang. In 2017 the brand was given a new look to stay fresh in the ever-growing specialty coffee industry.