APAC Marketing & Events Specialist

LRQA; Kuala Lumpur; On-site; MYR 52,000 - 78,000; Full time

Benefits offered by this job

Competitive salary

Flexible working arrangements where/if

Professional development opportunities

Job summary

LRQA Kuala Lumpur is seeking a hands‑on Marketing Specialist to join the APAC Regional Marketing Team. Based in Kuala Lumpur, you will support regional activities, including webinars, events, campaigns, social media content and lead generation initiatives.

You will coordinate with Sales and internal teams to drive participation, ensure timely delivery, and maintain brand‑consistent materials. A 3–5 year track record in marketing and strong English communication are essential.

Qualifications

• Bachelor's degree in Marketing, Communications, Business or related field.
• 3–5 years of hands-on marketing experience in a B2B, professional services or corporate environment.
• Proven experience independently organising and executing webinars and physical events is essential.
• Experience supporting marketing campaigns, email marketing and social media activities.
• Familiarity with webinar platforms such as GoToWebinar, Microsoft Teams or Zoom.
• Experience with CRM and marketing automation platforms such as Microsoft Dynamics, Salesforce or Pardot would be advantageous.
• Good working knowledge of Microsoft Office, particularly PowerPoint and Excel.
• Familiarity with LinkedIn, Canva, email marketing platforms or website content management systems is desirable.
• Excellent written and verbal communication skills in English.

Responsibilities

• Plan, coordinate and execute webinars, seminars, conferences, roundtables and other virtual and in‑person events.
• Manage end‑to‑end event logistics, including venues, registrations, speakers, promotional materials, attendee management and on‑site coordination.
• Coordinate webinar setup, invitations, reminders and post‑event follow‑up activities.
• Work closely with Sales teams to drive participation, lead generation and follow‑up.
• Track event performance, attendance and leads generated.
• Support the execution of regional marketing campaigns aligned with business priorities and global marketing strategy.
• Coordinate email marketing campaigns, newsletters, event invitations and promotional activities.
• Work with internal teams, agencies and vendors to ensure timely campaign delivery.
• Support the development and localisation of marketing collateral, presentations and promotional materials.
• Ensure marketing activities are aligned with LRQA's brand guidelines.
• Coordinate and publish social media content, particularly on LinkedIn, to promote events, webinars, campaigns and company updates.
• Support the creation of engaging posts and coordinate content and visuals with relevant teams.
• Assist with website updates, landing pages and digital marketing activities in collaboration with the wider marketing team.
• Support email marketing and digital lead generation initiatives.
• Monitor social media engagement and support campaign performance reporting.
• Support marketing initiatives focused on generating quality leads and business opportunities.
• Coordinate with Sales teams to ensure marketing‑generated leads are captured, assigned and followed up.
• Maintain accurate campaign and event records in CRM and marketing platforms.
• Track and report on campaign performance, registrations, attendance, engagement and lead generation.

Skills

Event planning

Campaign coordination

Social media management

Lead generation

English writing

Microsoft Office

Education

Bachelor's degree in Marketing, Communications, Business

Tools

GoToWebinar

Microsoft Teams

Zoom

CRM (Dynamics/Salesforce/Pardot)

Marketing automation

LinkedIn

Canva

Website CMS

Job description

LRQA Kuala Lumpur is seeking a hands‑on Marketing Specialist to join the APAC Regional Marketing Team. Based in Kuala Lumpur, you will support regional activities, including webinars, events, campaigns, social media content and lead generation initiatives.

You will coordinate with Sales and internal teams to drive participation, ensure timely delivery, and maintain brand‑consistent materials. A 3–5 year track record in marketing and strong English communication are essential.