Assistant Director, Analytics & Insights

Prudential Assurance Malaysia Berhad; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Prudential Assurance Malaysia Berhad is seeking an experienced Head of Analytics to lead the marketing analytics program.

You will drive analytical roadmaps and metrics using SAS, Qliksense and Power BI, manage a team of analysts, and partner with senior stakeholders to influence strategy and decision making. This role focuses on marketing analytics, underwriting and management insights.

Qualifications

• Bachelor's degree with 2:1 or Masters in a quantitative field.
• Extensive experience in operations, MIS, systems management, and banking/insurance marketing.
• 9+ years in-depth managerial experience in banking, focused on marketing, finance, and credit exposure.
• Awareness of consumer and commercial products and market trends.
• Experience with SAS, R, Hadoop, and Qliksense; knowledge of analytics deployment.

Responsibilities

• Drive analytical roadmaps and metrics for the marketing team using SAS, Qliksense and Power BI.
• Collaborate with senior stakeholders to guide marketing analytics strategy.
• Perform data mining and correlation analysis to identify marketing opportunities.
• Lead a team of analysts in interpreting data for forecasting and management reporting.
• Promote data-driven marketing through self-service analytics platforms.

Skills

Analytical thinking

Stakeholder collaboration

Marketing analytics

Forecasting

Team leadership

Education

Bachelor's degree (2:1) or equivalent

Master's degree in quantitative field

Tools

SAS

R

Hadoop

Qliksense

Job description

Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

Job Scope

• Drive analytical roadmaps and metrics for the marketing team using statistical and BI tools, including but not limited to SAS, Qliksense and Power BI. Constantly explore new technologies to lead the team into advanced analytics.
• Work collaboratively with senior stakeholders in the analytics infrastructure and ecosystem to facilitate marketing, underwriting and management team in driving business analytics and strategy.
• Perform data mining and correlation analysis to discover marketing opportunities and communicate the findings and recommendation to the business stakeholders to support and influence strategic and marketing decisions, project initiatives.
• Leading a team of analysts in interpreting and transforming systems variables in enhancing business analytics, forecasting, management reporting, business planning and data consumption for strategic decision management.
• Drive a culture of data-driven marketing through evangelism of self-service platform usage (such as Qliksense) and ensuring robust and timely data are made available for various stakeholders so that they can use the appropriate data to make impactful decision.

Principal Duties & Responsibilities

Assisting business centers to move towards:

• Knowledge based management on effective use of information
• Implementation of key value driver measurement continuum
• Utilization of decisional analytics models

To Provide Expertise In The Introduction Of Marketing Programs By Assisting In The Development Of Test Designs, Analysis And Benchmarking Processes

• Product profitability assessment
• Statistical significance testing
• Variance analysis
• Impact and consequential analysis

Development and implementation of analytics models to support business strategies and value creation:

• Market behavioral models
• Life cycle models
• Sensitivity modeling & analysis
• Time series and forecasting models
• Optimization and cost-risk-benefit models

Qualifications & Requirements

• Bachelors with at least 2nd class upper of equivalent or Masters degree in quantitative background from a reputable university
• Solid experience in operations, MIS and systems management and banking/insurance marketing , advanced analytics
• At least 9 years in-depth managerial experience in banking industry, concentration in marketing, finance and credit exposure will be an added advantage
• Awareness of consumer, and commercial products and market trends
• Experienced in SAS , R, Hadoop , Qliksense.
• Experienced in practical application and deployment of analytical models such as propensity and segmentation models is an added advantage

Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.