AI-Enhanced Global Brand Designer

KEF | Kent Engineering & Foundry; Petaling Jaya; On-site; MYR 60,000 - 100,000; Full time

Job summary

KEF | Kent Engineering & Foundry is seeking a Senior Brand Designer to drive creative excellence from concept to execution within a global marketing team. You will shape branding across digital and print, collaborate with stakeholders, and mentor junior designers while championing user-centered design and upholding brand standards.

In this role you’ll translate bold ideas into compelling campaigns, manage production with external vendors, stay ahead of design trends including AI-powered assets,

Qualifications

• Degree or diploma in Design, Fine Arts, or related field.
• 5+ years of creative experience in branding/graphic design/advertising industry.
• Portfolio demonstrating branding/graphic/print/digital production and social content.
• Proven experience in global team environments or cross-cultural collaboration.
• Advanced Adobe Creative Suite skills (Illustrator, Photoshop, InDesign, Figma)
• Fluent English (Chinese a plus); ability to articulate design rationale.
• Self-motivated, resourceful, detail-oriented and able to work both independently and as a team member.

Responsibilities

• Develop creative direction and design solutions aligned with global and local campaign strategies, brand positioning, and market objectives.
• Translate marketing requirements into impactful, locally relevant campaigns across customer touchpoints.
• Uphold global brand standards and ensure consistent, high-quality visual communication.
• Own the end-to-end design process, from concept development and design direction to final artwork and production.
• Create assets across digital and physical channels, including social, eDMs, banners, advertising, POSM, OOH/DOOH and events.
• Manage external vendors and production partners to ensure clear execution, quality, and timely delivery.
• Partner with Global Marketing and cross-functional teams to develop and deliver integrated campaign initiatives.
• Present and communicate creative ideas clearly to build alignment and influence decisions.
• Drive new ideas and adopt relevant design trends and AI power creative when creating assets (still or animated) while maintaining brand alignment.
• Coordinate closely with internal design teams and external vendors on design requirements, production feasibility, quality control and implementation.

Skills

Art direction

Conceptual design

Cross-cultural collaboration

English proficiency

User-centred design

Education

Degree or diploma in Design, Fine Arts, or related field

Tools

Adobe Illustrator

Adobe Photoshop

Adobe InDesign

Figma

AI design workflows

Job description

This role will assist the Brand Design to drive creative excellence from concept to execution as a key member of our Global Marketing team. Collaborate cross-functionally with stakeholders to deliver innovative solutions that achieve strategic objectives. You’ll champion user-centred design principles while inspiring creativity and fostering a collaborative, transparent culture. This role demands proactive ‘can do’ attitude, a solutions-oriented mindset, and the ability to translate bold ideas into compelling brand experiences.

Key Responsibilities

Strategic & Conceptual

• Develop creative direction and design solutions aligned with global and local campaign strategies, brand positioning, and market objectives.
• Translate marketing requirements into impactful, locally relevant campaigns across customer touchpoints.
• Uphold global brand standards and ensure consistent, high-quality visual communication.

Execution & Production

• Own the end-to-end design process, from concept development and design direction to final artwork and production.
• Create assets across digital and physical channels, including social, eDMs, banners, advertising, POSM, OOH/DOOH and events.
• Manage external vendors and production partners to ensure clear execution, quality, and timely delivery.
• Partner with Global Marketing and cross-functional teams to develop and deliver integrated campaign initiatives.
• Present and communicate creative ideas clearly to build alignment and influence decisions.
• Drive new ideas and adopt relevant design trends and AI power creative when creating assets (still or animated) while maintaining brand alignment.
• Coordinate closely with internal design teams and external vendors on design requirements, production feasibility, quality control and implementation.

Qualifications

Education & Experience:

• Degree or diploma in Design, Fine Arts, or related field
• 5+ years of creative experience in experience in branding/graphic design/advertising industry, with strong creative, design sense and organizational skills preferable in print skillset (agency or in-house)
• Portfolio demonstrating expertise in branding / graphic / print / digital production and social content
• Proven experience in global team environments or cross-cultural collaboration
• Advanced Adobe Creative Suite skills (Illustrator, Photoshop, InDesign, Figma)
• Consumer-focused mindset with strong art direction and conceptual abilities
• Demonstrated capability in integrating Al design workflows into daily production
• Fluent English (Chinese a plus); ability to articulate design rationale
• Self-motivated, resourceful, detail-oriented and able to work both independently and as team-player with strong work ethics