AI & Automation Senior Analyst

NielsenIQ; Kuala Lumpur; On-site; MYR 120,000 - 240,000; Full time

Benefits offered by this job

Flexible working environment

Volunteer time off

LinkedIn Learning

Employee-Assistance-Program (EAP)

Job summary

NIQ in Kuala Lumpur is seeking a forward-thinking AI/BI specialist to embed AI-driven processes across the business, ensuring BI, data and reporting remain the trusted source of truth.

You will lead cross-functional efforts to embed AI/LLM capabilities, automate workflows, and scale AI tools like Azure OpenAI and Copilot Studio, while upholding data standards and clear documentation.

Qualifications

• Sound, hands-on grasp of AI/LLM concepts and tools (e.g. Azure OpenAI, Copilot Studio, Power BI Copilot), with enthusiasm for AI developments
• Programming/scripting experience (Python, SQL, Power Automate) to build and maintain data connectivity and automation
• Experience or aptitude in data sourcing, data integration, and BI reporting environments, with proficiency in database management (Microsoft Fabric), data modelling, and querying
• Can-do, forward-thinking mindset – proactive, comfortable with ambiguity, and keen on efficiency thru technology
• Confident communicator, comfortable presenting to and influencing stakeholders at varying levels of seniority
• Ability to translate technical work into clear knowledge documentation for non-technical audiences
• Experience in Market Research, Customer Service or Operations is a plus, but mindset and technical aptitude matter more than sector background

Responsibilities

• Lead cross-functional efforts to embed AI/LLM capability into data sourcing, connectivity and reporting, driving smarter, more efficient ways of working across the organization
• Proactively identify and build automation and AI opportunities across BI, quality tracking and customer service workflows to reduce manual effort and improve turnaround time
• Support the build-out and scaling of AI tools already in flight (e.g. Azure OpenAI, Copilot Studio, AI-driven verbatim and ticket analysis) across the wider organization
• Ensure best practices and data standards are consistently upheld, so outputs remain accurate and trusted as the single source of truth
• Design and implement proactive alerting mechanisms that route client health and escalation signals to the relevant stakeholders in a timely manner
• Identify ways to streamline workflows and reduce reliance on costly seat-based CRM licenses, moving colleagues onto more efficient automated alternatives
• Act as a confident representative of the team with stakeholders, stay current on AI developments and help drive forward-thinking initiatives across the business

Skills

AI/LLM concepts

Python

SQL

Power Automate

Data sourcing

Data integration

BI reporting

Stakeholder communication

Tools

Azure OpenAI

Copilot Studio

Power BI Copilot

Microsoft Fabric

Job description

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state‑of‑the‑art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

Job Description

Embedding AI-driven processes and standards across the business, this role ensures best practices are consistently upheld so BI, data and reporting remain the most trusted source of truth. It calls for a sound grasp of AI and a genuine can-do, forward-thinking mindset.

• Lead cross-functional efforts to embed AI/LLM capability into data sourcing, connectivity and reporting, driving smarter, more efficient ways of working across the organization.
• Proactively identify and build automation and AI opportunities across BI, quality tracking and customer service workflows to reduce manual effort and improve turnaround time
• Support the build-out and scaling of AI tools already in flight (e.g. Azure OpenAI, Copilot Studio, AI-driven verbatim and ticket analysis) across the wider organization
• Ensure best practices and data standards are consistently upheld, so outputs remain accurate and trusted as the single source of truth
• Design and implement proactive alerting mechanisms that route client health and escalation signals to the relevant stakeholders in a timely manner, equipping account managers with full visibility ahead of client engagements
• Identify ways to streamline workflows and reduce reliance on costly seat-based CRM licenses, moving colleagues onto more efficient, automated alternatives
• Act as a confident representative of the team with stakeholders, stay current on AI developments and help drive forward-thinking initiatives across the business

Qualifications

• Sound, hands-on grasp of AI/LLM concepts and tools (e.g. Azure OpenAI, Copilot Studio, Power BI Copilot), with genuine enthusiasm for staying at the forefront of AI developments
• Programming/scripting experience (e.g. Python, SQL, Power Automate or similar) sufficient to build and maintain data connectivity and automation solutions in the background
• Experience or demonstrated aptitude in data sourcing, data integration, and business intelligence (BI) reporting environments, with proficiency in data base management (using Microsoft Fabric), data modelling, and data querying
• Can-do, forward-thinking mindset – proactive, comfortable with ambiguity, and passionate about finding more efficient ways to do things through technology
• Confident communicator, comfortable presenting to and influencing stakeholders at varying levels of seniority.
• Ability to translate technical work into clear knowledge documentation for non-technical audiences
• Experience in Market Research, Customer Service or Operations is a plus, but mindset and technical aptitude matter more than sector background

Additional Information

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://nielseniq.com/global/en/info/niqs-ai-safety-policies/

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state‑of‑the‑art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion