Ads Performance Manager

foodpanda; Kuala Lumpur; On-site; MYR 180,000 - 280,000; Full time

Job summary

foodpanda is seeking a Regional Ads Performance Manager to drive advertising revenue and performance across our markets. You will partner with commercial teams, product, and finance to set targets, monitor progress, and implement improvements that raise efficiency and growth.

You will coordinate budgeting and forecasting for 16 markets, diagnose gaps, and translate insights into actionable plans. This role requires strong analytical skills, excellent communication, and the ability to influence

Qualifications

• 5+ years in strategy, planning, operations, or related roles.
• Experience in startup/tech with cross-functional stakeholders.
• Strong understanding of P&L management and financial concepts.
• Experience in budgeting, forecasting, and performance management.
• Analytical with ability to translate data into actions.
• Excellent stakeholder management and communication skills.

Responsibilities

• Lead regional performance management of Ads, tracking targets and risks.
• Serve as regional partner to 16 markets, guiding product questions and issue resolution.
• Partner with Finance to manage Ads P&L and reconcile reports.
• Drive annual budgeting, forecasting, and target setting.
• Diagnose gaps with underperforming markets and co-create acceleration plans.

Skills

Strategy development

Cross-functional collaboration

Financial analysis

P&L management

Budgeting & forecasting

Stakeholder management

Data-driven decision making

Ad industry knowledge

Job description

foodpanda is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in around 65 countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.

Job Description

The Regional Ads Performance Manager will be responsible for driving Ads business performance across the region, ensuring countries are well-supported in achieving their advertising revenue targets. This role serves as the key regional partner to commercial markets, providing strategic guidance, operational support, and performance management while coordinating closely with Finance on Ads P&L matters. The role also owns regional planning processes, including budgeting, target setting, and performance improvement initiatives.

Main Responsibilities

• Ads Performance Management: Lead the regional performance management of the Ads business by monitoring country performance against targets, identifying risks and opportunities, and driving initiatives to accelerate growth.
• Market Partnership & Support: Act as the primary regional point of contact for 16 markets, providing guidance on product-related questions, troubleshooting operational issues, resolving execution challenges, and navigating strategic conflicts to enable successful Ads execution.
• Financial Performance & Planning: Partner closely with Finance to manage Ads P&L matters, including reconciling discrepancies between commercial reporting and financial actuals, supporting bad debt discussions, and ensuring alignment on revenue performance.
• Budgeting & Forecasting: Drive the annual budgeting and target-setting process for the Ads business, while leading ongoing forecasting, risk and opportunity assessments, and performance reviews throughout the year.
• Growth Acceleration: Partner with underperforming markets to diagnose performance gaps and co-create targeted acceleration plans and growth initiatives to improve Ads revenue performance and achieve commercial objectives.

Qualifications

• Minimum 5 years of experience in strategy, business planning, commercial operations, finance, revenue management, project management, or related roles.
• Proven success in fast-paced, entrepreneurial startup or technology environments, with experience managing cross-functional stakeholders.
• Strong understanding of Profit & Loss (P&L) management and financial concepts, with the ability to interpret financial performance, reconcile commercial and finance reporting, and understand the business impact of revenue, costs, and bad debt.
• Experience in budgeting, forecasting, target setting, and performance management.
• Strong analytical and problem-solving skills, with the ability to translate data into actionable business recommendations.
• Exceptional interpersonal and stakeholder management skills, with the ability to collaborate effectively with regional stakeholders, country teams, Finance, Product, and other cross-functional partners.
• Self-starter with the ability to manage multiple priorities across multiple markets while driving initiatives independently.
• Excellent written and verbal communication skills, with the ability to simplify complex topics and influence stakeholders at different levels.
• Team player who combines high performance with a positive, collaborative attitude.