Admissions and Sales Executive (Multiple Locations)

R.E.A.L Education Group Sdn Bhd; Kuala Lumpur; On-site; MYR 42,000 - 70,000; Full time

Job summary

R.E.A.L Education Group Sdn Bhd in Malaysia is seeking an energetic Admissions and Sales Executive to drive student recruitment and enrolments across multiple locations. You will manage prospective families through the admissions journey, nurture relationships and convert enquiries into enrolments against targets.

You will conduct consultations, campus tours, and presentations, coordinate with the marketing team, and maintain CRM data.

Responsibilities

• Manage prospective families throughout the admissions journey, from initial enquiry through to enrolment.
• Proactively follow up on leads received through online and offline channels to maximise conversion opportunities.
• Understand the needs of prospective parents and students and recommend suitable school programmes and solutions.
• Conduct school consultations, campus tours and programme presentations for prospective families.
• Manage an individual admissions pipeline and work towards defined enrolment and conversion targets.
• Re engage prospective families and unconverted leads to identify opportunities for enrolment.
• Maintain timely and professional communication with prospective families throughout the decision making process.
• Maintain accurate and up to date lead, activity and pipeline information in the CRM system and relevant platforms.
• Build and maintain strong relationships with prospective families throughout the admissions journey.
• Identify and develop new sources of prospective student leads through partnerships, referrals, outreach and networking.
• Develop relationships with feeder schools, kindergartens, corporate partners, international recruitment agencies, property developers and other relevant partners.
• Proactively identify new market and business development opportunities that can contribute to student recruitment and enrolment growth.
• Represent the school professionally in external engagements and build long term relationships with prospective families and partners.
• Take ownership of individual enrolment targets and actively manage the sales pipeline to achieve expected results.
• Monitor lead progression, follow up activities and conversion performance.
• Participate in regular admissions pipeline and sales performance reviews.
• Identify barriers to conversion and work with the relevant teams to improve the prospective parent experience and enrolment outcomes.
• Maintain a strong understanding of the school's programmes, value proposition and competitive positioning to effectively address enquiries and objections.
• Participate in open days, education fairs, exhibitions, roadshows, school visits, information sessions and other student recruitment activities.
• Engage prospective families during recruitment events and follow up on generated leads to drive conversion.
• Work closely with the Academic Team to effectively present the school's curriculum, facilities and programmes to prospective families.
• Coordinate with the Central Marketing Team on campaigns and initiatives supporting lead generation and student recruitment.
• Support student assessment arrangements and follow up with prospective families on the next steps in the admissions process.
• Gather feedback and insights from prospective families to identify customer needs, concerns and factors influencing enrolment decisions.
• Monitor competitor activities and relevant market developments that may affect student recruitment.
• Share market and customer insights with the Campus Head of Marketing & Admissions and relevant teams to support continuous improvement of recruitment and conversion strategies.
• Undertake other related responsibilities and projects as assigned by the Company.

Job description

Admissions and Sales Executive (Multiple Locations)

We are seeking a dynamic and results driven Marketing & Admissions Executive to drive student recruitment and enrolment growth. The role involves managing prospective families throughout the admissions journey, building strong relationships, actively managing the sales pipeline, and converting enquiries into enrolments against defined targets

Key Responsibilities

Manage prospective families throughout the admissions journey, from initial enquiry through to enrolment.

Proactively follow up on leads received through online and offline channels to maximise conversion opportunities.

Understand the needs of prospective parents and students and recommend suitable school programmes and solutions.

Conduct school consultations, campus tours and programme presentations for prospective families.

Manage an individual admissions pipeline and work towards defined enrolment and conversion targets.

Re engage prospective families and unconverted leads to identify opportunities for enrolment.

Maintain timely and professional communication with prospective families throughout the decision making process.

Maintain accurate and up to date lead, activity and pipeline information in the CRM system and relevant platforms.

Relationship Management & Business Development

Build and maintain strong relationships with prospective families throughout the admissions journey.

Identify and develop new sources of prospective student leads through partnerships, referrals, outreach and networking.

Develop relationships with feeder schools, kindergartens, corporate partners, international recruitment agencies, property developers and other relevant partners.

Proactively identify new market and business development opportunities that can contribute to student recruitment and enrolment growth.

Represent the school professionally in external engagements and build long term relationships with prospective families and partners.

Take ownership of individual enrolment targets and actively manage the sales pipeline to achieve expected results.

Monitor lead progression, follow up activities and conversion performance.

Participate in regular admissions pipeline and sales performance reviews.

Identify barriers to conversion and work with the relevant teams to improve the prospective parent experience and enrolment outcomes.

Maintain a strong understanding of the school's programmes, value proposition and competitive positioning to effectively address enquiries and objections.

Events, Outreach & Admissions Activities

Participate in and support open days, education fairs, exhibitions, roadshows, school visits, information sessions and other student recruitment activities.

Engage prospective families during recruitment events and follow up on generated leads to drive conversion.

Work closely with the Academic Team to effectively present the school's curriculum, facilities and programmes to prospective families.

Coordinate with the Central Marketing Team on campaigns and initiatives supporting lead generation and student recruitment.

Support student assessment arrangements and follow up with prospective families on the next steps in the admissions process.

Gather feedback and insights from prospective families to identify customer needs, concerns and factors influencing enrolment decisions.

Monitor competitor activities and relevant market developments that may affect student recruitment.

Share market and customer insights with the Campus Head of Marketing & Admissions and relevant teams to support continuous improvement of recruitment and conversion strategies.

Undertake other related responsibilities and projects as assigned by the Company.

Safer Recruitment Requirement

We are committed to safeguarding and promoting the welfare of all children and young people, and we expect all staff, volunteers, and visitors to share this commitment. All appointments are subject to thorough vetting procedures, including background checks, reference checks, and verification of qualifications.

Job Requirements

Relevant experience in sales, relationship management, business development, customer acquisition, admissions or other client facing roles.

Experience in education or school admissions is an added advantage but not essential.

Candidates with experience in banking and financial services, particularly in Relationship Management, Direct Sales or Wealth Management, are encouraged to apply.

Proven ability to work towards sales, conversion or customer acquisition targets.

Comfortable working independently in a target driven environment.

At R.E.A.L Education, part of XCL Education Malaysia, we believe learning is a transformative journey that nurtures academic excellence, character, and creativity. We are committed to holistic development and preparing students to be future-ready global citizens. As part of this mission, we uphold the highest standards of safeguarding. All appointments are subject to background checks, reference verification, and identity screening. We expect all employees to uphold this commitment. Creating a safe and respectful environment is a promise we take seriously.

At R.E.A.L Education, part of XCL Education Malaysia, we believe learning is a transformative journey that nurtures academic excellence, character, and creativity. We are committed to holistic development and preparing students to be future-ready global citizens. As part of this mission, we uphold the highest standards of safeguarding. All appointments are subject to background checks, reference verification, and identity screening. We expect all employees to uphold this commitment. Creating a safe and respectful environment is a promise we take seriously.