Trade Marketing Coordinator/Specialist, Mexico

ZURU; Ciudad de México; Presencial; MXN 552,000 - 830,000; Jornada completa

Descripción de la vacante

A leading toy company in Ciudad de México is seeking a Trade Marketing Coordinator to execute in-market campaigns and collaborate with teams. The ideal candidate has experience in trade marketing within the toy industry and strong negotiation skills. This role offers competitive remuneration and a growth-oriented culture.

Servicios

Culture for Growth

Surrounded by an A Player Team

Competitive Remuneration

Formación

• Proven experience in trade marketing within the toy or consumer goods industry.
• Strong organizational and project management skills.
• Ability to analyze data and evaluate financial outcomes.

Responsabilidades

• Ensure brand consistency across all retail partners and channels.
• Negotiate and coordinate key marketing activations.
• Provide regional trade marketing support throughout LATAM.

Conocimientos

Trade marketing experience

Negotiation skills

Organizational skills

Project management skills

Creative problem-solving

Data analysis

Communication skills (English proficiency)

Descripción del empleo

Overview

Bring brands to life in-market and make an impact across LATAM as our next Trade Marketing Coordinator!

ZURU is on a mission to disrupt across industries, challenge the status quo and catalyst change through radical innovation and automation advances. This is in play in different pillars of the company: ZURU Toys are re-imagining what it means to play; ZURU Tech is shaping a better future by leading the next building revolution; ZURU Edge is pioneering new generation FMCG brands to better serve modern consumers.

Founded in 2003 by EY Entrepreneur of the Year and World Entrepreneur Hall of Fame brothers Nick and Mat Mowbray, ZURU has quickly grown to a team of over 5000 direct and indirect members across more than 30 international locations.

One of the largest toy companies in the world, globally recognised and award-winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns and Smashers. Our global FMCG brands include MONDAY Haircare, Rascals, NOOD, BONKERS, Gumi Yum Surprise, and more!

Role

Trade Marketing Coordinator/Specialist opportunity is ideal for someone passionate about maintaining brand integrity while engaging in dynamic, creative marketing strategies.

As a Trade Marketing Coordinator, you’ll be instrumental in executing in-market campaigns, collaborating across teams, and ensuring every activation strengthens our brand presence.

Responsibilities

• Ensure brand consistency across all retail partners and channels
• Develop and adapt marketing materials to meet specific channel requirements
• Negotiate and coordinate key marketing activations with agencies and clients
• Plan and execute in-store, thematic, seasonal activations, and roadshows
• Manage cross-licensing collaborations
• Create and maintain exhibition guidelines for both e-commerce and physical retail spaces
• Provide regional trade marketing support throughout LATAM
• Evaluate the ROI of marketing activations and trade investments
• Oversee showroom and trade show exhibitions

Qualifications

• Proven experience in trade marketing, ideally within the Toy or consumer goods industry
• Experience in the toy industry is highly desirable
• Strong organizational and project management skills
• Expertise in negotiation and building strong client relationships
• Creative problem-solving skills with the ability to think innovatively
• Ability to analyze data and evaluate financial outcomes, including ROI
• Excellent communication skills, including proficiency in English
• You are excited to contribute to our culture in Mexico

What we offer

• 🌱 Culture for Growth
• 💡 Surrounded by an A Player Team
• 💰 Competitive Remuneration