Sr. Copywriter (Fixed Term)

332 Discovery Networks Mexico S. de R.L. de C.V.; Ciudad de México; On-site; MXN 300,000 - 420,000; Full time

Job summary

Warner Bros. Discovery Mexico is seeking a Senior Copywriter for HBO Max, joining our Creative Services team to craft copy for 360° campaigns across channels.

You will shape HBO Max’s voice and collaborate with marketing, social, PR and production teams to connect with fans of pop culture and premium content. If you live and breathe streaming, understand social language, and can translate ideas from billboard to TikTok, this role is for you.

Qualifications

• 5+ years in copywriter roles, ideally with entertainment brands.
• Native Spanish with excellent writing skills.
• Intermediate-advanced English for briefs and international teams.
• Portuguese knowledge is a plus.

Responsibilities

• Develop creative concepts and copy for 360° campaigns across channels.
• Write copy that captures HBO Max’s voice: sophisticated, witty, bold.
• Collaborate with designers, motion designers and editors to ensure consistency.
• Stay up to date with pop culture trends and audience behaviors.
• Adapt key messages for formats including OOH, spots, Instagram, TikTok, X and YouTube.
• Manage multiple projects in a fast-paced environment with deadlines.
• Serve as a creative reference to raise copy standards.
• Work with marketing, social and PR teams for message alignment.

Skills

Copywriting

Social media writing

Brand voice

Communication

Collaboration

Education

Bachelor’s degree in Communications/Advertising/Literature

Job description

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next… From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

ABOUT THE ROLE

As Sr. Copywriter for HBO Max, you will be the creative voice of one of the world’s most iconic streaming services. You will be part of Warner Bros. Discovery Mexico’s Creative Services team, working closely with marketing, social, PR and production teams to bring campaigns to life that connect with fans of pop culture, entertainment and premium content. If you live and breathe streaming, understand the language of social media and can think of ideas that go from a billboard to TikTok, this role is for you.

KEY RESPONSIBILITIES:

• Develop creative concepts and copy for 360° campaigns for HBO Max titles and brand across all channels, including social, TV, OOH, digital, activations, events, etc.
• Write copy that captures HBO Max’s voice and tone: sophisticated, witty, bold, culturally relevant and genuinely connected to the fan.
• Collaborate with designers, motion designers and editors to ensure consistency between copy and visual storytelling.
• Stay up to date with pop culture trends, social conversations and audience behaviors to identify relevant creative opportunities.
• Adapt key messages to different online and offline formats and platforms, including OOH, spots, mentions, Instagram, TikTok, X and YouTube, understanding the native language of each one.
• Manage multiple projects simultaneously in a fast-paced environment with demanding deadlines.
• Serve as a creative reference for the team, raising the standard of copy across all pieces.
• Work closely with marketing, social and PR teams to ensure message alignment.

REQUIREMENTS:

• Minimum of 5 years of experience in copywriter roles, ideally working with entertainment brands or companies strongly connected to today’s pop culture.
• Strong command of the language, trends, personalities and dynamics of social platforms.
• Knowledge of and passion for the entertainment industry ecosystem: series, movies, fandoms and relevant conversations.
• Bachelor’s degree in Communications, Advertising, Literature or a related field, or an equivalent portfolio.
• Strong communication and collaboration skills with peers and cross-functional teams in day-to-day tasks and presentations.
• Languages: Native Spanish with excellent writing skills.
• Intermediate-advanced English, including reading briefs and communicating with international teams.
• Nice to have: knowledge of Portuguese at any level.

How We Get Things Done…

This last bit is probably the most important!

Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, union status, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law. If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request. Warner Bros. Discovery, a premier global media and entertainment company, offers audiences the world's most differentiated and complete portfolio of content, brands and franchises across television, film, streaming and gaming. The new company combines WarnerMedia's premium entertainment, sports and news assets with Discovery's leading non-fiction and international entertainment and sports businesses.