Sr. Brand Manager, E-Commerce (Shopify)

Wallabaga; México; On-site; MXN 600,000 - 1,000,000; Full time

Job summary

Wallabaga is seeking an experienced Senior Brand Manager with strong e‑commerce background to own a pet brand’s strategy, growth, and performance. You will drive Shopify storefront, Amazon, and TikTok Shop growth while coordinating with PPC, email, and product teams.

You’ll report to the CEO, lead cross‑functional initiatives, and shape color/pattern launches across channels to maximize conversions and repeat purchases.

Qualifications

• 4–7 years of brand management, e-commerce, or growth marketing with direct accountability for performance.
• Demonstrated ownership of a brand’s growth strategy and commercial results across multiple channels.
• Strong Shopify experience with storefront growth, merchandising, conversion optimization, and promotions.
• Experience improving repeat purchases through email and lifecycle marketing.
• Experience with single-purchase or non-subscription DTC brands with frequent product releases.
• Familiarity with Amazon and TikTok Shop; ability to evaluate marketplace performance.

Responsibilities

• Own the brand’s overall performance across Shopify, Amazon, TikTok Shop, and other channels.
• Lead Shopify growth: improve storefront revenue, conversion rate, AOV, and repeat purchases.
• Guide merchandising and customer experience with the Shopify manager.
• Own conversion optimization across mobile and desktop experiences.
• Direct paid acquisition: align Meta and Google campaigns with brand goals.
• Manage Amazon and Chewy PPC agencies and track results.
• Strengthen retention with Klaviyo campaigns and lifecycle programs.
• Lead coordinated product launches with Product & Wholesale Manager.
• Align brand messaging across storefronts, emails, and social channels.
• Coordinate brand visibility with affiliates, creators, and SEO teams.
• Make data-driven decisions using Shopify GA4 Triple Whale and dashboards.
• Report sales trends, CAC, ROAS, LTV, and recommendations to the CEO.

Skills

Brand management

E-commerce growth

Cross-channel marketing

Tools

Shopify

GA4

Klaviyo

Triple Whale

Amazon Seller Central

TikTok Shop

Job description

We’re looking for an experienced Senior Brand Manager with a strong e-commerce background to take full ownership of a pet products brand’s strategy, growth, and overall performance.

You should have experience owning a brand’s commercial results, including customer acquisition, website conversion, retention, and product launches. Ownership means being accountable for business outcomes; you do not need to have founded your own brand.

Strong Shopify experience is essential. You will lead our Shopify growth strategy while overseeing performance across Amazon and TikTok Shop. You will direct a shared in-house PPC manager and email specialist, coordinate execution with our Shopify manager, and work closely with our Product & Wholesale Manager on new releases.

About Us

We are a multi-brand, DTC-first pet products company. This role focuses on our single-purchase brand, which sells primarily through Amazon and TikTok Shop, with Shopify as a secondary channel and an area for growth.

The brand is built around continuous new color and pattern releases, supported by effective marketing, a strong shopping experience, and repeat purchases.

What You’ll Do

• Own the brand’s overall performance: Set strategy, priorities, and growth plans across Shopify, Amazon, TikTok Shop, and other relevant channels.
• Lead Shopify growth: Own the roadmap for improving storefront revenue, conversion rate, average order value, and repeat purchase rate.
• Guide merchandising and customer experience: Work with our Shopify manager to improve product pages, collections, navigation, landing pages, bundles, and cross-selling opportunities.
• Own conversion optimization: Identify friction in the shopping journey, prioritize tests, and coordinate improvements across mobile and desktop experiences.
• Direct paid acquisition: Guide the shared PPC manager’s Meta and Google efforts, aligning campaign strategy, landing pages, offers, and spending with brand goals.
• Manage marketplace agencies: Own relationships with our Amazon and Chewy PPC agencies, review results, and hold them accountable to agreed targets.
• Strengthen retention: Partner with the shared email specialist to develop Klaviyo campaigns and lifecycle programs that turn first-time buyers into repeat customers.
• Lead coordinated product launches: Align with the Product & Wholesale Manager on new color and pattern releases, ensuring storefront updates, email, paid campaigns, and organic content are ready ahead of launch.
• Align brand messaging: Ensure product positioning, creative direction, and promotional messaging are consistent across the storefront, marketplaces, email, and social channels.
• Coordinate brand visibility: Work with affiliate, creator, social media, and SEO teams to connect reach and product discovery with measurable commercial results.
• Make data-driven decisions: Use Shopify, GA4, Triple Whale, Klaviyo, and marketplace dashboards to identify opportunities and prioritize investment.
• Report directly to the CEO: Present sales trends, CAC, ROAS, LTV, conversion rate, average order value, and repeat purchase rate, alongside clear recommendations and next steps.

What We’re Looking For

• 4–7 years of experience in brand management, e-commerce, or growth marketing, with direct accountability for an e-commerce brand’s performance.
• Demonstrated ownership of a brand’s growth strategy and commercial results, including coordinating multiple channels and teams.
• Strong Shopify experience, with proven involvement in storefront growth, merchandising, conversion optimization, and promotional planning.
• Experience improving repeat purchases through email, lifecycle marketing, and product launch strategies.
• Experience with single-purchase or non-subscription DTC brands, ideally involving frequent product releases.
• Working knowledge of Amazon and TikTok Shop, with the ability to evaluate marketplace performance and direct specialists or agencies.
• Experience using Shopify, GA4, Klaviyo, Triple Whale, and Amazon Seller Central.
• Ability to set priorities for shared specialists, coordinate execution, and hold internal teams and external partners accountable.
• Strong analytical and commercial judgment when balancing acquisition spending, retention investment, promotions, and launch timing.
• Clear communication, strong follow-through, and confidence presenting recommendations directly to the CEO.

Work Style

• Report directly to the CEO, with full ownership of one brand’s performance and light oversight visibility into two additional brands.
• Work closely with shared marketing specialists, our Shopify manager, external agencies, and the Product & Wholesale Manager.
• Bring urgency, clarity, ownership, and a practical approach to turning strategy into results.