Sr. Associate, Retention Marketing

Doordash-Mexico; Ciudad de México; Hybrid; MXN 540,000 - 720,000; Full time

Job summary

DoorDash is seeking a Senior Associate, Retention Marketing in Mexico City. The role focuses on building lifecycle campaigns across email, push, SMS, and in-app messaging, with heavy emphasis on audience setup, personalization, and deployment.

You will work 70–80% on campaign execution and 20–30% on strategy and stakeholder collaboration, reporting to a Retention Marketing Manager within Growth Marketing. Hybrid work with one office day per week.

Qualifications

• 3+ years of experience in CRM operations, lifecycle marketing, or email marketing, with hands-on campaign execution.
• Experience building and launching campaigns in a scaled CRM/marketing automation platform.
• Ability to configure journeys and personalization for large audiences.

Responsibilities

• Build, test, and launch campaigns across email, push, SMS, and in-app messaging.
• Configure automated journeys with triggers and exclusion rules.
• Collaborate with US-based teams to clarify requirements and manage dependencies.

Skills

CRM operations

Lifecycle marketing

Email marketing

Campaign execution

Tools

Iterable

Salesforce Marketing Cloud

Braze

Job description

DoorDash’s Retention Marketing team creates lifecycle communications that help Dashers and merchants stay informed, engaged, and successful on our platform. We combine hands‑on customer relationship management (CRM) execution with audience insights to deliver relevant email, push, SMS, and in‑app campaigns. Our focus is reliable campaign delivery, operational efficiency, and measurable retention impact.

About the Role

As a Senior Associate, Retention Marketing, you will be an individual contributor spending approximately 70–80% of your time building, testing, and launching lifecycle campaigns and 20–30% on strategy and stakeholder collaboration, with success measured by campaign quality, on‑time delivery, production efficiency, and lifecycle effectiveness. You will execute campaigns in Beacon, our current platform, applying experience from comparable CRM tools to support Dasher or merchant lifecycle programs. This role is based in Mexico City with one office day per week, typically Thursday, and flexibility to collaborate across US time zones. You will report into a Retention Marketing Manager on our Retention Marketing team in our Growth Marketing organization.

You’re excited about this opportunity because you will…

• Build, test, and launch campaigns across email, push, SMS, and in‑app messaging, owning audience setup, personalization, scheduling, and deployment.
• Configure automated journeys, including triggers, decision splits, entry and exit criteria, and exclusion rules that ensure messages reach eligible audiences.
• Validate campaign content, audience eligibility, personalization, links, timing, and automation logic, resolving execution issues before and after launch.
• Partner with US-based marketing, data, product, engineering, and design teams to clarify requirements, manage dependencies, and communicate campaign progress and risks.
• Use delivery, engagement, and quality metrics to recommend lifecycle improvements and strengthen testing, documentation, and production workflows.

We’re excited about you because…

• You have 3+ years of experience in CRM operations, lifecycle marketing, retention marketing, email marketing, or marketing automation, including at least two recent years of substantial hands‑on campaign execution.
• You have personally built, tested, and launched campaigns in a scaled CRM or marketing automation platform, such as Iterable, Salesforce Marketing Cloud, Braze, or a comparable tool.
• You can configure audience segments, automated journeys, and personalization for campaigns reaching 100,000+ users or for business audiences with complex lifecycle requirements.
• You can validate campaign setup, troubleshoot execution issues, and interpret campaign data to improve quality and effectiveness.
• You can independently manage multiple campaign deadlines and dependencies while communicating clearly in written and spoken English with US-based partners.

About DoorDash

At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users—from Dashers to merchant partners to consumers. We are a technology and logistics company that started by enabling door‑to‑door delivery, and we are looking for team members who can help us go from a company that is known as the place you order food to a company that people turn to for any and all goods.

DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. We're committed to supporting employees’ happiness, healthiness, and overall well-being by providing comprehensive benefits and perks.

Our Commitment to Diversity and Inclusion

We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.

If you need any accommodations, please inform your recruiting contact upon initial connection.

We use Covey as part of our hiring and/or promotional process for jobs in certain locations.

To request a reasonable accommodation under applicable law or alternate selection process, please inform your recruiting contact upon initial connection.

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