Sr. Assoc. Mgr, Customer Marketing

Barry Callebaut Manufacturing Iberica SA.; Ciudad de México; Presencial; MXN 60,000 - 80,000; Jornada completa

Descripción de la vacante

A leading chocolate manufacturer in Ciudad de México seeks an Associate Marketing Manager to lead strategic marketing initiatives aimed at relaunching products and enhancing customer engagement. The ideal candidate will have 6-8 years of marketing experience in the food industry, be fluent in English and Spanish, and possess strong project management skills. The position offers a competitive salary, comprehensive benefits, and the opportunity for personal and professional growth in a diverse and inclusive environment.

Servicios

Competitive salary and benefits package

Workplace flexibility

Focus on diversity and inclusivity

Opportunities for personal and professional growth

Commitment to sustainability with Forever Chocolate

Formación

• 6-8 years of experience in marketing roles, ideally in the food industry.
• Proven ability to evaluate performance with key marketing metrics.
• Strong project management skills to coordinate multiple stakeholders.

Responsabilidades

• Lead the execution of marketing initiatives for the relaunch of Sicao.
• Coordinate Innovation Days, product trainings, and chef demonstrations.
• Track performance and manage budgets for marketing activities.
• Collaborate with media and creative agencies for campaign execution.

Conocimientos

Fluent in English

Fluent in Spanish

Project management

Multi-channel campaign management

Educación

Bachelor's degree in marketing or Business Administration

Postgraduate studies in Brand Management or Digital Strategy

Herramientas

Google Analytics

CRM

Salesforce

SAP

Pardot

PowerPoint

Excel

Descripción del empleo

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About the role

Barry Callebaut is a global organization poised for growth; a company which has embraced the vision to delight its customers, while out-performing its competitors, a business which is committed to sustainability, has innovation in its DNA, is a leader in complex manufacturing and supply chain solutions and is focused on being a best-in-class employer. Barry Callebaut seeks diverse and passionate people who thrive in a dynamic environment, focused on continuous learning, living BC’s Values and of course loving chocolate.

To lead the execution of strategic marketing initiatives for Barry Callebaut Mexico, with a focus on the relaunch of Sicao, acceleration of E-Commerce integration, and recovery of volume across Gourmet and Regional accounts. This role will orchestrate high-impact activities including Innovation Days, customer trainings, events, loyalty programs, sampling, and digital content—ensuring consistency with global brand standards and regional business objectives. The Associate Marketing Manager will also serve as the key link between local efforts and Callebaut’s global digital ecosystem, activating campaigns, assets, and platforms that elevate customer experience and drive commercial results. In addition, this position will support operational efficiency through supplier coordination, budget tracking, and cross-functional collaboration with Sales, Chefs, Finance, and Supply Chain.

Key responsibilities

• Lead the execution of marketing initiatives for the relaunch of Sicao, including events, sampling programs, customer reactivation campaigns, digital content, and loyalty programs, ensuring full alignment with brand strategy and commercial objectives.
• Coordinate Innovation Days, product trainings, and chef demonstrations across key customer segments to accelerate volume recovery in the Gourmet and Regional channels.
• Activate and adapt local digital content and marketing assets for E-Commerce platforms, ensuring integration with Callebaut’s global digital ecosystem.
• Track performance and manage budgets for marketing activities and campaigns, providing regular reporting to ensure cost-efficiency and return on investment.
• Collaborate with media and creative agencies for campaign execution and visibility across digital, social media, and in-store environments.
• Serve as operational lead for supplier management, logistics coordination, sample shipments, and internal budget tracking support.
• Act as a cross-functional liaison between Marketing, Sales, Chefs, Finance, and Supply Chain to ensure end-to-end alignment and flawless execution of marketing programs.
• Monitor market trends, competitor activity, and customer insights to identify growth opportunities and adapt communication strategies.

About you

• Bachelor’s degree in marketing, Business Administration, or a related field; postgraduate studies in Brand Management, E-Commerce, or Digital Strategy are a plus.
• Fully fluent in English and Spanish, both spoken and written.
• 6 -8 years of experience in marketing roles, ideally in the food industry or within multinational B2B/B2C environments.
• Proven ability to manage multi-channel campaigns and evaluate performance using key marketing metrics and tools (Google Analytics, CRM, BI platforms).
• Strong project management skills with the ability to coordinate multiple stakeholders and deadlines.
• Proficiency in PowerPoint, Excel, and tools for campaign tracking and automation like Salesforce, SAP and Pardot).
• Basic knowledge of Canva is valued but not essential.

What you can expect from Barry Callebaut

• Competitive salary and comprehensive benefits package
• Environment that welcomes workplace flexibility
• An atmosphere where diversity is embraced, and inclusivity is second nature. We call it #OneBC! Just ask our champions with the Americas Women’s Forum and the Racial Equality Forum!
• Ability to grow personally and professionally within an organization that values development and internal career growth
• Be part of our mission in making sustainability the norm through Forever Chocolate with priorities centered around prospering farmers, zero child labor, carbon and forest positive, and creating 100% sustainable ingredients in all of our products.

At Barry Callebaut, we are committed to Diversity & Inclusion. United by our strong values, we thrive on the diversity of who we are, where we come from, what we’ve experienced and how we think. We are committed to nurturing an inclusive environment where people can truly be themselves, grow to their full potential and feel they belong.#oneBC - Diverse People, Sustainable Growth.

If you want to learn more about Barry Callebaut, please find further informationhere .

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