Social Media Operations Analyst

OPPO; México; On-site; MXN 420,000 - 640,000; Full time

Job summary

OPPO Mexico is seeking a highly creative, trend-aware and data-driven Social Media Operations Analyst to join our Digital team and help grow social presence, engage communities and influence content performance. The ideal candidate has 3–6 years in social media, digital content or digital marketing, with deep knowledge of Mexican Gen Z culture and current trends across TikTok and Instagram.

You will manage day-to-day operations across Instagram, TikTok, Facebook, X and Pinterest, plan local

Qualifications

• 3–6 years of professional experience in social media operations, social media management, digital marketing, content creation, or related field.
• Experience working with consumer brands, technology, lifestyle, entertainment, or youth-oriented brands is a plus.

Responsibilities

• Manage the day-to-day operations of OPPO Mexico's social media platforms (Instagram, TikTok, Facebook, X, Pinterest).
• Execute social media strategies to grow audience, engagement, and reach.
• Monitor social media activity and identify opportunities to improve content performance and engagement.
• Conduct competitive and industry monitoring to identify trends and differentiation opportunities.
• Ensure published content is timely, accurate, and aligned with OPPO's brand identity.

Skills

Social media ops

Content creation

Data analysis

English proficiency

Spanish (Mexico)

Tools

Video editing

Photography

Graphic design

Job description

Are you the person who spots a TikTok trend before everyone else? Do you understand why content works, not just why it goes viral?

You naturally keep up with TikTok and Instagram, know the creators people are talking about, understand memes and digital culture, and have a strong sense of what Mexican Gen Z audiences want to see.

OPPO is looking for a highly creative, trend-aware, and data-driven Social Media Operations Analyst to join our Digital team and help social media presence, community engagement, and content influence.

The ideal candidate has 3 to 6 years of experience in social media, digital content, or digital marketing, with a strong understanding of Mexican Gen Z culture, digital behavior, social media trends, and content consumption habits.

What You Will Do:

1. Social Media Operations & Growth

• Manage the day-to-day operations of OPPO Mexico's social media platforms, including Instagram, TikTok, Facebook, X, and Pinterest.
• Execute social media strategies focused on driving audience growth, engagement, reach, and overall platform performance.
• Monitor OPPO Mexico's social media activity and identify opportunities to improve content performance and audience engagement.
• Conduct ongoing competitive and industry monitoring to identify relevant trends, best practices, and opportunities for differentiation.
• Ensure all published content is timely, accurate, engaging, and aligned with OPPO's brand identity and communication strategy.

2. Content Planning & Creation

• Plan, develop, and execute localized social media content tailored to the Mexican market, with a strong focus on Gen Z audiences.
• Produce at least 2 original high-engagement / social trend-driven posts or videos and 4 photography-focused How-To videos per month, in addition to localized content adapted from global materials.
• Independently handle basic video shooting, editing, photography, and social media graphic production.

3. Gen Z Insights & Social Media Trends

• Stay highly aware of social media trends, viral formats, memes, creators, and emerging content styles across TikTok and Instagram. Translate trends and cultural insights into relevant and brand-appropriate content opportunities.
• Identify relevant cultural and digital trends and translate them into actionable content opportunities for the OPPO brand.

4. Data Analysis & Performance Optimization

• Prepare a monthly social media performance report, covering key metrics, content performance, audience growth, engagement, competitive performance, and key learnings.
• Use data and insights to continuously adjust content and platform strategies and improve performance against KPIs.

5. Cross-Functional Collaboration

• Work closely with internal teams to ensure social media activities are aligned with product campaigns, marketing initiatives, and business objectives.
• Coordinate the localization, adaptation, and publishing of headquarters-provided content and assets.
• Support product launches, campaign activations, offline events, and other marketing initiatives from a social media perspective.
• Collaborate effectively with internal stakeholders and external partners when required.

Requirements:

Experience

• 3 to 6 years of professional experience in social media operations, social media management, digital marketing, content creation, or a related field, experience managing or supporting brand-owned social media accounts is highly preferred.
• Experience working with consumer brands, technology, lifestyle, entertainment, or youth-oriented brands is a plus.

Social Media & Gen Z Expertise

• Strong understanding of social media TikTok and Instagram, including platform trends, content formats, audience behavior, engagement mechanisms, and best practices.
• Demonstrated understanding of Mexican Gen Z culture, including their interests, behaviors, digital habits, communities, and content preferences.
• Ability to identify relevant trends and viral content to transform them into creative, timely, and brand-appropriate content ideas.

Content Creation

• Strong hands-on creation skills, including video shooting, video editing, photography, and social media graphic production.
• Strong content planning, storytelling

Data & Analytical Skills

• Basic to intermediate data analysis skills and the ability to understand social media metrics and turn data into actionable insights.
• Excellent English reading and writing skills, with the ability to communicate effectively with regional/global teams.
• Native Spanish (México) communication and copywriting skills.
• Strong attention to detail and a data-driven mindset