Service Product & Mkt Sr. Specialist

Nissan Motor Iberica SA; Ciudad de México; Hybrid; MXN 700,000 - 1,000,000; Full time

Job summary

Nissan Mexicana seeks a Service Product & Marketing Sr. Specialist in Mexico City to develop and implement integrated marketing strategies for Aftersales brands and categories, driving growth across Workshops, Counter Sales, Wholesale, Fleets, Collision, and E-commerce.

You will collaborate with Commercial, Aftersales, Purchasing, Dealers, Agencies, and Suppliers to strengthen brand positioning, boost product demand, and maximize ROI through data-driven omnichannel campaigns, while leading

Qualifications

• Bachelor’s degree in Marketing, Communications, Industrial Engineering, Business Administration, or related field.
• Minimum 3 years of experience in Marketing within Automotive/Aftermarket or related industries.
• Experience developing and executing marketing campaigns and brand strategies.
• Strong knowledge of market analysis, customer insights, and commercial activation programs.
• Advanced PowerPoint and Microsoft Office skills.
• Experience with Power BI and analytics tools.
• Advanced English proficiency and willingness to travel up to 10%.

Responsibilities

• Develop and execute 360° marketing strategies for Aftersales brands and product categories.
• Design and implement the Annual Marketing Plan aligned with business objectives.
• Identify growth opportunities through market analysis, customer insights, industry trends, and product lifecycle management.
• Support the launch of new product lines and portfolio extensions.
• Develop campaigns to increase sell-out performance across all sales channels.
• Coordinate events, exhibitions, dealer engagement initiatives, and promotions.
• Partner with commercial teams to increase product coverage, rotation, and profitability.
• Monitor KPIs such as Sell In, Sell Out, Market Coverage, Channel Performance, and ROI; prepare executive reports.

Skills

Marketing

Branding

Advertising

Data-driven decision making

Education

Bachelor’s Degree in Marketing, Communications, Industrial Engineering, Business Administration

Tools

Power BI

Microsoft Office

Job description

Location: Mexico City, Mexico
Job Schedule: Hybrid (4 days onsite, 1 day Home Office)
Education Requirement: Bachelor’s Degree in Marketing, Communications, Industrial Engineering, Business Administration, or a related field. Marketing, Branding, Advertising, or Communications specialization/diploma is a plus.

Sponsorship: We are currently looking for a Service Product & Marketing Sr. Specialist to join our team in Mexico City. This position will be responsible for developing and implementing integrated marketing strategies for Aftersales brands and commodity categories, driving profitable business growth across multiple channels including Workshops, Counter Sales, Wholesale, Fleets, Collision, and E-commerce. The Service Product & Marketing Sr. Specialist will collaborate closely with Commercial, Aftersales, Purchasing, Dealers, Agencies, and Suppliers to strengthen brand positioning, increase product demand, improve customer experience, and maximize marketing ROI through data-driven and omnichannel strategies.

A Day in the Life

• Develop and execute 360° marketing strategies for Aftersales brands and product categories.
• Design and implement the Annual Marketing Plan aligned with business objectives.
• Identify growth opportunities through market analysis, customer insights, industry trends, and product lifecycle management.
• Support the launch of new product lines and portfolio extensions.
• Develop campaigns to increase sell-out performance across all sales channels.
• Design promotions, loyalty programs, commercial incentives, and point-of-sale activations.
• Partner with commercial teams to increase product coverage, rotation, and profitability.
• Coordinate events, exhibitions, customer activities, and dealer engagement initiatives.
• Conduct competitive analysis, benchmarking, and market intelligence studies.
• Monitor key performance indicators such as Sell In, Sell Out, Market Coverage, Channel Performance, and Marketing ROI.
• Prepare executive reports and strategic recommendations for management.
• Lead cross-functional projects with agencies, suppliers, and internal stakeholders.
• Manage marketing budgets and ensure efficient allocation of resources.
• Coordinate supplier selection, negotiation, and evaluation processes together with Purchasing teams.

Who We're Looking For

• Required Bachelor’s Degree in Marketing, Communications, Industrial Engineering, Business Administration, or a related field.
• Minimum 3 years of experience in Marketing within the Automotive, Aftermarket, Consumer Products, or related industries.
• Experience developing and executing marketing campaigns and brand strategies.
• Strong knowledge of market analysis, customer insights, and commercial activation programs.
• Advanced PowerPoint and Microsoft Office skills.
• Experience using Power BI and analytics tools.
• Strong analytical capabilities and data-driven decision-making skills.
• Experience managing multiple projects simultaneously.
• Budget management and supplier coordination experience.
• Advanced English proficiency.
• Availability to travel up to 10%.
• Desired Experience within Automotive Aftersales or Aftermarket businesses.
• Knowledge of Dealer Networks and E-commerce channels.
• Experience with loyalty programs, retail activations, and customer engagement strategies.
• Experience working with creative agencies, merchandising suppliers, and event management vendors.
• Marketing, Branding, Advertising, or Communications specialization/certification.

What You’ll Look Forward to at Nissan:

Career Growth and Continuous Learning Opportunities: Benefit from diverse career paths, cross-departmental moves, and innovative learning platforms. Enhance your skills through seminars, leadership training, and tuition reimbursement programs, all while playing a vital role in shaping the future of transportation. From day one, you'll have the support to tackle challenges and contribute to impactful solutions across our organization.

Rewards:

• Nissan offers a comprehensive benefits package to support the well-being and success of our employees, with offers that may vary by location and role.
• Nissan (NMEX,NEdM, NRFS, NRFM and ANZEN) hires based on the fulfillment of the job profile in the vacancy, without distinction or discrimination based on gender, gender identity and/or expression, sexual orientation, race, color, language, religion, political or any other opinion, national or social origin, economic position, birth or any other condition.
• By applying for the advertised position, candidates acknowledge that Nissan Mexicana and its subsidiaries reserve the right to conduct a public conduct search due to the sensitive nature of the assets and information involved in the role. This includes, but is not limited to, proprietary information, financial data, and other assets requiring safeguarding.
• Nissan Mexicana and its subsidiaries assure confidentiality and compliance with all legal requirements regarding the use of such information.
• By applying for this position, you are consenting to this check.

NISSAN FOR EVERYONE

People are our most valuable assets, and diversity and inclusion are essential to maximizing the power of each team member. Our Corporate Diversity Initiative ensures our workplace meets the unique needs of our employees and customers. We are committed to creating a culture where everyone belongs and feels respected, valued, and heard. Nissan values inclusion in all areas of our business, striving to mirror the diversity of our customer base and communities. Join us in our commitment to diversity and inclusion.

THIS IS NISSAN:

https://www.youtube.com/watch?v=PXuame0vwiw&list=PLki2k0CDxrPe8V6WmEeEdhj1fosRD-JQa México City Ciudad de Mexico Mexico Nissan is more than a car company. We are an innovation company. We take the most innovative thinking in the industry and combine it with performance, value, efficiency, safety and style. The result: Cars that thrill you every time you get behind the wheel. With over 150 million vehicles produced globally, Nissan continues with the goal to enrich the lives of our employees and customers alike.