Senior Trade Marketing Lead

Pfizer, S.A. de C.V; Ciudad de México; Híbrido; MXN 400,000 - 600,000; Jornada completa

Descripción de la vacante

A leading global healthcare company in Mexico City is seeking a Senior Trade Marketing Manager to lead the development of trade marketing strategies and ensure successful go-to-market initiatives. The role requires strong leadership capabilities, strategic thinking, and management of multifunctional teams. Candidates should have 8-9 years in Trade Marketing or similar fields, with proven success in G2M strategies. This position offers competitive compensation and the opportunity for hybrid work.

Servicios

Health and disability insurance

Retirement plan contributions

Parental leave policy

Flexible work options

Discount programs on Pfizer products

Formación

• 8-9 years of experience in Trade Marketing, Key Account, Marketing or Loyalty Programs.
• Proven track record of successful G2M strategies and product launches.
• Pharma or FMCG experience.
• Expertise in patient support programs is a plus.

Responsabilidades

• Design and implement G2M strategies for products.
• Conduct Business Reviews with customers.
• Develop and optimize patient support programs.
• Ensure alignment of plans with business objectives.
• Monitor market dynamics for informed decisions.

Conocimientos

Strong leadership and team management capabilities

Excellent analytical and strategic thinking skills

Ability to influence and collaborate across multifunctional teams

Solid understanding of budget management and financial analysis

High proficiency in data-driven decision-making and market analysis

Project Management skills

Exceptional Communication skills

High Collaboration

Proactive Self-Starter

Critical and Creative thinking

Presentation skills

Positive attitude with self-motivation

Educación

Bachelor's degree

Master's degree preferred

Descripción del empleo

We’re in relentless pursuit of breakthroughs that change patients’ lives. We innovate every day to make the world a healthier place.

To fully realize Pfizer’s purpose – Breakthroughs that change patients’ lives – we have established a clear set of expectations regarding “what” we need to achieve for patients and “how” we will go about achieving those goals.

Pfizer offers competitive compensation and benefits programs designed to meet the diverse needs of our colleagues.

The Senior Trade Marketing Manager will lead the development and execution of trade marketing strategies that drive growth and ensure successful go-to-market (G2M) initiatives across Pfizer’s portfolio. This role requires strong leadership, strategic thinking, and the ability to influence multifunctional teams to deliver impactful commercial outcomes.

Key Responsibilities

• Design and implement winning G2M strategies for new and existing products across multiple channels.
• Conduct Business Review with customers periodically to share results of every initiative.
• Develop and optimize patient support programs (PSPs) in collaboration with Marketing, Sales, and Medical teams.
• Ensure alignment of trade marketing plans with overall business objectives and compliance standards.
• Ensure timely updates of market analysis in collaboration with Business Intelligence while monitoring marketplace dynamics and potential changes.
• Seek and develop customer and market inputs through KAMs or direct customer contact to identify opportunities (main brands, channels & chains) based on available data for business wise decisions.
• Monitor and analyze market trends, sales performance, and competitive dynamics to inform decision‑making.

Budget & Performance Management

• Control the local investment budget (G2N) as agreed for portfolios, brands, customers and initiatives, assuring target accomplishment with the best ROI.
• Conduct financial objective forecast based on clearly defined assumptions for all initiatives ensuring positive ROI.
• Lead planning and execution of new product launches in the private market (Hospitals, Distributors, Retail).
• Collaborate as a key player for inputs in launching of products, such as volumes estimation, SO ratio, POS strategy, price strategy, etc.

Cross-Functional Leadership

• Influence and collaborate with multifunctional teams (Finance, Supply Chain, Medical, Compliance) to ensure flawless execution.
• Act as a thought partner to senior leadership, providing insights and recommendations for commercial priorities.
• Work alongside KAMs and Medical Field Force, visiting POS, customers and physicians to generate patient and customer understanding, in order to improve strategies execution.

Team Development

• Lead and mentor a diverse team, fostering a culture of accountability, innovation, and continuous improvement.

Qualifications & Experience

• Education: Bachelor’s degree required, Masters preferred in a quantitative or business discipline.
• At least 8-9 years of experience in Trade MKT, Key Account, MKT or Loyalty Programs.
• Proven track record of developing and executing successful G2M strategies and product launches.
• Pharma or FMCG experience.
• Expertise in patient support programs and Specialty Care is a plus.
• People management and development.

Language

• Fluency in English required.

Skills

• Strong leadership and team management capabilities.
• Excellent analytical and strategic thinking skills.
• Ability to influence and collaborate across multifunctional teams.
• Solid understanding of budget management and financial analysis.
• High proficiency in data‑driven decision‑making and market analysis.
• Strong Project Manager.
• Strong Influencer.
• Exceptional Communicator.
• Highly Collaborative.
• Proactive Self‑Starter.
• Ability to think critically and creatively.
• Ability to develop and execute effective presentations to different audiences.
• Positive “Can do attitude” with self‑motivation, resilience, energy and drive.

Other Job Details

Last Date to Apply for Job: Dec 4th , 2025.

Work Location Assignment: Mexico City, must be able to work from assigned Pfizer office 2-3 days per week, or as needed by the business.

Benefits at Pfizer

Pfizer offers competitive compensation and benefits programs designed to meet the diverse needs of our colleagues. Our Pay for Performance Philosophy and Practices reward colleagues based on the contributions they make to our business.

Our Competitive Benefits Programs help our colleagues by:

• Promoting Health and Wellness to help colleagues maintain and improve their physical and mental wellbeing. Pfizer offerings include health and disability insurance, preventative health programs, medical screenings, free or reduced‑cost vaccinations, discounts on Pfizer products, mental health support, nutrition and fitness counseling and more.
• Strengthening Colleagues’ Financial Security by providing company contributions to retirement plans, life insurance and financial planning education to help colleagues achieve their financial goals.
• Providing Benefits and Time off for the Moments that Matter to ensure Pfizer colleagues have the time away from the office to recharge, recover and return to work as the best version of themselves. Vacation, Holiday time and Sick time are just the beginning, with a 12‑week parental leave policy for both parents of a newborn, 10 days of caregiver leave for those times when your family needs you whether it’s a child, spouse or parent, bereavement leave, and additional country‑specific programs.
• And so much more, depending on your country and site, Pfizer offers childcare facilities or discount programs, on‑site health and/or fitness centers, movement and mindfulness solutions, “Log in for your Day” work flexibility and so much more.

Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, or disability.