Senior Social Analytics Lead: Actionable Insights & Growth

Sharkninja; Xico; On-site; MXN 600,000 - 1,000,000; Full time

Benefits offered by this job

Health insurance

Retirement plans

Paid time off

Employee stock purchase options

Wellness programs

SharkNinja product discounts

Learning programs

Job summary

SharkNinja is building a world-class global social media and marketing analytics function to drive brand and sales growth. This role joins the Global Marketing Analytics Team to transform data into clear actions that optimize marketing performance across regional markets.

The ideal candidate has 6+ years in marketing analytics, strong SQL and Power BI skills, and a proven track record turning data into strategic actions for social channels.

Qualifications

• Experience with SQL and data visualization tools such as Power BI or equivalent.
• Strong track record analyzing Marketing data and translating insights into clear business and creative actions.
• Familiarity with social media platforms (Meta, TikTok, YouTube, etc.) and their metrics
• Experience working with AI-powered insights that drive immediate action at the fast pace of social media.
• Strong analytical thinking with the ability to balance rigor with speed-to-insight.
• Experience architecting data pipelines and analytics infrastructure that transform complex data into AI-powered insights and actionable intelligence.
• Self-motivated and comfortable managing ambiguity and multiple priorities in a dynamic, fast-paced environment.
• Master's degree in Analytics, Data Science, Statistics, Economics, or equivalent experience with advanced analytics.
• 6+ years of experience in marketing analytics, social media analytics, or audience targeting. Experience in social media or content strategy is a plus.

Responsibilities

• Lead reporting and insights across social media activity for regional markets, quantifying virality drivers.
• Serve as the primary analytics partner for the region, supporting growth across key countries.
• Provide fast, actionable analysis to inform regional growth and product opportunities.
• Collaborate with creative and social teams to evaluate content performance and optimize impact.
• Scale measurement frameworks with agencies and internal partners.
• Define clear, outcome-oriented KPIs for social media marketing in the region.
• Deliver tailored reporting for regional and global stakeholders, automating recurring outputs.
• Establish benchmarks and opportunities to evolve social measurement approaches.
• Contribute as a senior analytical voice and mentor peers.

Skills

SQL

Power BI

Social media analytics

AI-powered insights

Analytical thinking

Data pipelines

Ambiguity management

Marketing analytics

Content strategy

Education

Master's degree in Analytics, Data Science, Statistics, Economics, or equivalent

Tools

Power BI

Job description

SharkNinja is building a world-class global social media and marketing analytics function to drive brand and sales growth. This role joins the Global Marketing Analytics Team to transform data into clear actions that optimize marketing performance across regional markets.

The ideal candidate has 6+ years in marketing analytics, strong SQL and Power BI skills, and a proven track record turning data into strategic actions for social channels.