Senior Product Marketing Expert - User Growth

Binance; Ciudad de México; A distancia; MXN 600,000 - 900,000; Jornada completa

Descripción de la vacante

A leading cryptocurrency exchange in Mexico is seeking an experienced professional to lead user growth strategies in the LATAM markets. Responsibilities include driving marketing operations and collaborating with cross-functional teams to achieve growth goals. The ideal candidate has at least 5 years of experience in tech or fintech environments and is bilingual in English and Spanish or Portuguese.

Servicios

Competitive salary

Career growth opportunities

Work-from-home arrangement

Formación

• Minimum 5 years of experience in growth, marketing operations, product operations, or product marketing.
• Proven track record of delivering measurable user growth outcomes.
• Hands-on experience with performance dashboards, funnel analysis, and ROI measurement.

Responsabilidades

• Lead user growth strategies across key LATAM markets.
• Drive marketing operations to maximize growth impact.
• Collaborate with stakeholders to achieve growth goals.

Conocimientos

Growth strategies

Marketing operations

Analytical mindset

Bilingual proficiency (English + Spanish or Portuguese)

Descripción del empleo

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 280 million people in 100+ countries for our industry‑leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital‑asset products. Binance offers range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Responsibilities

• Lead user growth strategies across key LATAM markets, focusing on acquisition, activation, engagement, and retention.
• Drive marketing operations, including campaign execution, channel optimization, and ROI tracking to maximize growth impact.
• Partner with product operations to refine user journeys, improve conversion funnels, and enhance overall product adoption.
• Support product marketing efforts by launching new features, partnerships, and go‑to‑market strategies to increase user awareness and adoption.
• Conduct tactical analysis to evaluate performance metrics, diagnose challenges, and deliver actionable insights for growth improvement.
• Collaborate with internal and external stakeholders (marketing, product, BD, ops, data science, customer support) to align resources and achieve growth goals.
• Independently design and execute initiatives in competitive environments while also coordinating large‑scale programs with regional teams.

Requirements

• Minimum 5 years of experience in growth, marketing operations, product operations, or product marketing within tech, fintech, or related industries.
• Proven track record of delivering measurable user growth outcomes through data‑driven strategies and tactical execution.
• Strong analytical mindset; hands‑on experience with performance dashboards, funnel analysis, and ROI measurement.
• Ability to work cross‑functionally and manage multiple priorities independently.
• Bilingual proficiency in English + Spanish or Portuguese to coordinate effectively across regional markets.
• Experience in LATAM markets is highly preferred; additional exposure to global regions (Europe, Asia, Middle East) is a plus.

Why Binance

• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world‑class talent in a user‑centric global organization with a flat structure
• Tackle unique, fast‑paced projects with autonomy in an innovative environment
• Thrive in a results‑driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work‑from‑home arrangement (the arrangement may vary depending on the work nature of the business team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

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