Senior Demand Generation Manager, Partners

Customer.io; México; Híbrido; MXN 1,658,000 - 2,212,000; Jornada completa

Descripción de la vacante

A growing software company is looking for a Senior Demand Generation Manager, Partners, to develop and execute strategic marketing plans that drive partner growth and revenue. This role involves leading go-to-market programs, managing partner campaigns, and building relationships within EMEA markets. Candidates should have significant B2B SaaS partner marketing experience and a passion for data-driven decision-making.

Formación

• 5+ years of B2B SaaS partner marketing experience with a track record of driving measurable pipeline growth.
• 3+ years in a senior or leadership role, managing projects or teams across marketing functions.
• Based in EMEA, with deep understanding of regional market dynamics and partner landscapes.

Responsabilidades

• Develop and lead our global partner marketing strategy.
• Create quarterly roadmaps with clear KPIs and resource plans.
• Manage multi-channel, multi-stakeholder campaigns.

Conocimientos

B2B SaaS partner marketing experience

Strong analytical skills

Cross-functional collaboration

Herramientas

HubSpot

Salesforce

Partnerstack

Descripción del empleo

Senior Demand Generation Manager, Partners

Over 7,500 companies — from scrappy startups to global brands — use our platform to send billions of emails, push notifications, in-app messages, and SMS every day. Customer.io powers automated communication that people actually want to receive. We help teams send smarter, more relevant messages using real-time behavioral data.

We’re looking for a strategic and hands-on partner marketing leader to help scale our growing partner ecosystem — from technology integrations and agencies to marketplaces and regional programs. As our Senior Demand Generation Manager, Partners, you’ll build and lead go-to-market programs that drive real pipeline growth and revenue through collaboration with our partners.

You’ll work closely with our VP of Demand Generation, VP of Global Partnerships, and cross-functional teams across sales, marketing, and product to design scalable programs that bring Customer.io’s partner vision to life. This is an opportunity to shape how we grow with — and through — our partners, and eventually build a high-performing partner marketing team from the ground up.

What we value

• Collaboration over silos. You thrive on working across teams, building trust, and making partners feel like part of the crew.
• Data with heart. You use analytics to tell stories and drive decisions — not just to report numbers.
• Bias for action. You’re comfortable testing, iterating, and improving fast rather than waiting for perfect.
• Clear communication. You simplify complexity and make everyone around you more effective.
• Growth mindset. You see ambiguity as opportunity and are energized by building new things from scratch.

What you’ll do

Strategic planning & growth

• Develop and lead our global partner marketing strategy, spanning technology, marketplace, agency, and regional partnerships (with a focus on EMEA).
• Partner with the VP of Partnerships to identify high-impact opportunities and build go-to-market plans that drive mutual success.
• Create quarterly roadmaps with clear KPIs, resource plans, and measurable outcomes.
• Build scalable workflows to manage partner requests, campaigns, content, and events efficiently.
• Design and launch targeted partner recruitment campaigns — from affiliate networks to marketplace integrations.
• Develop clear, compelling “better together” stories that highlight the value of our joint solutions.
• Manage multi-channel, multi-stakeholder campaigns that bring together internal teams, partners, and vendors.
• Track and optimize partner-influenced pipeline using data-driven attribution and performance insights.

Marketing operations & analytics

• Build reporting frameworks that surface partner performance, ROI, and roadmap progress.
• Automate partner onboarding, nurturing, and activation workflows.
• Create dashboards and predictive models to forecast partner pipeline and conversion.
• Continuously refine processes for campaign launches, creative approvals, and partner marketing requests.
• Act as the bridge between marketing, partnerships, and sales — aligning programs that drive shared goals.
• Partner with content, events, and brand teams to ensure consistent messaging and experience across all partner touchpoints.
• Build strong relationships with key technology and agency partners to co-create campaigns and tell joint success stories.
• Present results and strategy updates to executive leadership.

What success looks like

• Pipeline impact: $4M+ in partner-sourced pipeline annually.
• Partner growth: 50+ new, high-quality partners each year.
• Campaign conversion: 25%+ conversion rate on partner recruitment campaigns.
• Regional expansion: Successful launch of localized EMEA partner marketing programs.
• Efficiency: 50% reduction in partner request turnaround time.

About you

You’re a data-driven marketer who thrives on building programs from scratch and seeing them scale. You know how to turn complex partner ecosystems into simple, impactful growth engines — and you love collaborating across teams to make it happen.

Experience

• 5+ years of B2B SaaS partner marketing experience with a track record of driving measurable pipeline growth.
• 3+ years in a senior or leadership role, managing projects or teams across marketing functions.
• Based in EMEA, with deep understanding of regional market dynamics and partner landscapes.
• Proven success designing and launching partner recruitment campaigns that convert.

Technical know-how

• Experienced with PRM tools (Partnerstack, Allbound, etc.) and marketing automation platforms (HubSpot, Marketo, or Pardot).
• Strong with Salesforce and comfortable building custom dashboards and attribution models.
• Familiar with affiliate/referral programs and major marketplaces like AWS, Google Cloud, HubSpot, or Salesforce.

Leadership & mindset

• Analytical and outcome-oriented — you use data to guide decisions and optimize performance.
• Collaborative leader who builds alignment across functions and influences without authority.
• Growth mindset — comfortable with ambiguity and energized by building from zero to one.
• Confident communicator with presence at the executive and partner level.

Bonus points if you have

• Relationships in the MarTech or customer engagement ecosystem.
• Experience working with AI/ML or emerging tech partnerships.
• Background in marketplace programs (AWS, Google Cloud, Salesforce AppExchange).
• Experience scaling marketing teams in high-growth environments.

No other content beyond this point is included in this refinement to ensure clarity and compliance with formatting guidelines.