Senior Data Scientist, Product & Marketing Insights

Coursera Inc.; Ciudad de México; On-site; MXN 960,000 - 1,200,000; Full time

Job summary

Coursera Inc. is seeking a highly skilled Senior Data Scientist to join our Data Science team in Mexico City.

You will shape marketing and product strategies through data-driven insights, instrumentation, and advanced analytics, collaborating with cross-functional teams to improve content discovery and personalized learning at scale. You will leverage expert knowledge in user behavior tracking, segmentation, experimentation, and predictive modeling to inform product roadmaps and drive engagement

Qualifications

• 6–9 years of experience using data to generate insights and recommendations for product or business teams.
• Strong SQL and advanced proficiency in Python with Pandas/NumPy for data manipulation.
• Knowledge of data pipeline development and data management best practices.
• Strong applied statistics skills including inference, predictive modeling and A/B testing methodologies.
• Intermediate proficiency in data visualization tools (Tableau, Power BI, Looker) and willingness to learn new tools.
• Ability to quickly learn and leverage GenAI tools to design and implement automation.
• Excellent business intuition and project management abilities.
• Effective communication and presentation skills with diverse stakeholders.

Responsibilities

• Collaborate with marketing and product teams to define KPIs and assess impact on goals.
• Design and implement instrumentation strategies for accurate tracking of user interactions.
• Develop and maintain data pipelines for analysis.
• Analyze user behavior to inform product enhancements and drive engagement.
• Build and automate relevant KPIs to monitor performance.
• Conduct A/B testing and experimentation to optimize features and UX.
• Perform advanced analytics to uncover trends guiding decisions.
• Analyze user feedback and survey data to identify improvements.
• Create interactive dashboards and reports to communicate findings.

Skills

SQL

Python

Pandas

NumPy

Data Visualization

A/B Testing

GenAI tools

Communication

Project Management

Education

Bachelor’s or Master’s degree in CS/Engineering/Statistics

Tools

Airflow

Databricks

Looker

Amplitude

Job description

Coursera Inc. is seeking a highly skilled Senior Data Scientist to join our Data Science team in Mexico City.

You will shape marketing and product strategies through data-driven insights, instrumentation, and advanced analytics, collaborating with cross-functional teams to improve content discovery and personalized learning at scale. You will leverage expert knowledge in user behavior tracking, segmentation, experimentation, and predictive modeling to inform product roadmaps and drive engagement