Senior Ad Insights & Measurement Strategist

The Walt Disney Company (France); Ciudad de México; Presencial; MXN 914,000 - 1,281,000; Jornada completa

Descripción de la vacante

A leading entertainment company in Mexico City is seeking a Sr. Analyst, Ad Measurement & Insights. The role involves developing insights to enhance sales narratives and supporting advertising sales across various platforms. Candidates should have over 4 years of experience in media research, advanced data visualization skills, and excellent communication abilities. Join us to contribute to transformative storytelling and insights in a collaborative environment.

Formación

• 4+ years of proven experience in media research, consumer insights, or marketing analytics.
• Advanced proficiency in English (both written and spoken are mandatory).
• Strong ability to translate business needs into research designs and actionable insights.

Responsabilidades

• Develop research-driven insights to refine the sales narrative for streaming services.
• Provide data-backed information to support advertising sales across various platforms.
• Lead ad hoc research initiatives with external vendors.

Conocimientos

Media research

Consumer insights

Marketing analytics

Data visualization

Storytelling

Educación

Degree in Marketing, Market Research, Social Sciences, Statistics, Data Analytics or related fields

Herramientas

Brand Lift studies

TGI

GWI

Comscore

Kantar

Adobe Analytics

Descripción del empleo

A leading entertainment company in Mexico City is seeking a Sr. Analyst, Ad Measurement & Insights. The role involves developing insights to enhance sales narratives and supporting advertising sales across various platforms. Candidates should have over 4 years of experience in media research, advanced data visualization skills, and excellent communication abilities. Join us to contribute to transformative storytelling and insights in a collaborative environment.