ROI-Driven Local Engagement Lead

Takeda; Santa Fe; Presencial; MXN 900.000 - 1.300.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive salary

Annual performance bonus

Meal vouchers

Flexible work arrangements

Comprehensive Healthcare

Descripción de la vacante

Takeda in Mexico City (Santa Fe) seeks a senior marketer to own the local customer engagement strategy, translating central brand plans into a locally executable plan. You will design the end-to-end local journey, manage the engagement budget, and orchestrate cross-functional teams (commercial, medical, access) to optimize ROI across channels.

Responsibilities include setting channel goals, briefing field teams, and maintaining direct local market insight to inform strategy.

Formación

• Extensive pharmaceutical/healthcare marketing experience.
• Experience localizing central strategy for local engagement.
• Proficiency in data analytics and AI-enabled orchestration.

Responsabilidades

• Own the local customer engagement strategy and ROI-based budget.
• Design omnichannel engagement across field and non-personal channels.
• Coordinate cross-functional engagement with Medical, Access and Commercial teams.
• Brief and train field teams on brand messaging and local execution.

Conocimientos

Omnichannel marketing

Data analytics

AI fluency

Budget management

Cross-functional leadership

Educación

Relevant degree in life sciences/marketing/business

Herramientas

CRM software

ML/AI tools

Descripción del empleo

Takeda in Mexico City (Santa Fe) seeks a senior marketer to own the local customer engagement strategy, translating central brand plans into a locally executable plan. You will design the end-to-end local journey, manage the engagement budget, and orchestrate cross-functional teams (commercial, medical, access) to optimize ROI across channels.

Responsibilities include setting channel goals, briefing field teams, and maintaining direct local market insight to inform strategy.