Remote FMCG Consumer Insights Data Analyst

Blacksmith Agency LLC; Santiago de Querétaro; Remote; MXN 600,000 - 900,000; Full time

Job summary

Blacksmith Agency LLC is seeking a Data Analyst specialized in Consumer Insights for a fully remote role. You will collect, clean, analyze, and interpret large datasets on consumer behavior, purchases, and market trends to uncover actionable insights that guide marketing and product decisions.

With 4+ years in data analytics and strong SQL/Python/R skills, you will develop dashboards and predictive models while collaborating with cross-functional teams in a remote environment.

Qualifications

• Bachelor's degree in a quantitative field (Statistics, Math, Economics, CS, Data Science)
• Minimum 4 years as a Data Analyst, preferably in FMCG/consumer insights
• Proficiency in SQL for data extraction and manipulation
• Experience with data analysis in R or Python (Pandas, NumPy, SciPy)
• Experience with data visualization tools (Tableau, Power BI)
• Strong analytical, problem solving, and communication skills
• Ability to work independently and manage remote projects
• Understanding FMCG market dynamics and consumer behavior is a plus

Responsibilities

• Collect, clean, and process datasets related to consumer behavior, sales, and market performance.
• Perform in-depth statistical analysis to identify trends and correlations.
• Develop and maintain dashboards and reports to visualize key insights.
• Translate data findings into actionable recommendations for marketing, product, and sales teams.
• Conduct A/B testing and other analyses to measure marketing impact.
• Use SQL and other querying languages to extract data from multiple sources.
• Stay updated on data analysis techniques and tools for consumer insights.
• Collaborate with cross-functional teams in a remote setting and present findings clearly.
• Ensure data integrity and accuracy throughout analysis workflows.
• Contribute to development of predictive models for consumer behavior and forecasting.

Skills

Statistical analysis

Data interpretation

Problem solving

Communication

Remote collaboration

Education

Bachelor's degree in quantitative field

Tools

SQL

Python

R

Tableau

Power BI

Job description

Blacksmith Agency LLC is seeking a Data Analyst specialized in Consumer Insights for a fully remote role. You will collect, clean, analyze, and interpret large datasets on consumer behavior, purchases, and market trends to uncover actionable insights that guide marketing and product decisions.

With 4+ years in data analytics and strong SQL/Python/R skills, you will develop dashboards and predictive models while collaborating with cross-functional teams in a remote environment.