Remote FMCG Consumer Insights Analyst

Mastercard Inc.

Tijuana

Remote

MXN 320,000 - 520,000

Full time

2 days ago

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Job summary

Mastercard Inc. is seeking a Data Analyst specializing in Consumer Insights for a fully remote role.

You will collect, clean, analyze, and interpret large datasets on consumer behavior, purchase patterns, and market trends to uncover actionable insights in the FMCG sector. The ideal candidate has strong statistical skills, proficiency with SQL and data visualization tools, and can translate complex data into clear recommendations for marketing, product, and sales teams while collaborating with

Qualifications

Bachelor's degree in a quantitative field.
Minimum 4 years as a Data Analyst; FMCG experience preferred.
Proficiency in SQL for data extraction/manipulation.
Strong knowledge of data analysis with R/Python (Pandas, NumPy, SciPy).
Experience with data visualization tools (Tableau/Power BI).
Excellent analytical, problem-solving, and communication skills.

Responsibilities

Collect, clean, and process datasets on consumer behavior, sales, and market performance.
Perform statistical analyses to identify trends and correlations.
Develop dashboards and reports to visualize insights and track metrics.
Translate data findings into actionable recommendations for marketing, product, and sales.
Conduct experiments and A/B testing to measure marketing impact.
Collaborate with cross-functional teams in a remote setting and present findings.
Ensure data integrity throughout analysis processes.
Contribute to predictive models for consumer behavior and forecasting.