Remote FMCG Consumer Insights Data Analyst

Pepsico Inc.; Veracruz; À distance; MXN 360 000 - 600 000; Plein temps

Résumé du poste

Pepsico Inc. is seeking a Data Analyst specializing in Consumer Insights to join its fully remote team.

You will collect, clean, and analyze large datasets on consumer behavior, purchase patterns, and market trends to uncover actionable insights for FMCG products. The ideal candidate has strong analytical and statistical skills, proficiency in SQL and data manipulation, and the ability to translate complex findings into clear, practical recommendations for marketing, product development, and

Qualifications

• Bachelor's degree in Statistics is required.
• Strong analytical and statistical skills are essential.
• Experience with data manipulation and SQL is preferred.

Responsabilités

• Collect, clean, and process diverse datasets related to consumer behavior, sales, and market performance for our FMCG products.
• Perform in-depth statistical analysis to identify trends, patterns, and correlations in consumer data.
• Develop and maintain dashboards and reports to visualize key consumer insights and track performance metrics.
• Translate complex data findings into clear, actionable recommendations for marketing, product development, and sales teams.
• Conduct A/B testing and other experimental analyses to measure the impact of marketing initiatives.
• Utilize SQL and other data querying languages to extract and manipulate data from various sources.
• Stay abreast of the latest data analysis techniques, tools, and technologies relevant to consumer insights.
• Collaborate effectively with cross-functional teams in a remote setting, presenting findings and insights clearly.
• Ensure data integrity and accuracy throughout the analysis process.
• Contribute to the development of predictive models for consumer behavior and market forecasting.

Connaissances

Analytical thinking

Statistical skills

SQL

Formation

Bachelor's degree in Statistics

Outils

SQL

Description du poste

Pepsico Inc. is seeking a Data Analyst specializing in Consumer Insights to join its fully remote team.

You will collect, clean, and analyze large datasets on consumer behavior, purchase patterns, and market trends to uncover actionable insights for FMCG products. The ideal candidate has strong analytical and statistical skills, proficiency in SQL and data manipulation, and the ability to translate complex findings into clear, practical recommendations for marketing, product development, and