Remote-First LATAM Influencer Marketing Lead

inDriver; México; A distancia; MXN 1,107,000 - 1,477,000; Jornada completa

Descripción de la vacante

A leading mobility service provider is seeking an experienced Influencer Marketing Lead to drive content marketing strategies in LATAM. The ideal candidate should have over 4 years of experience in influencer marketing, with a proven track record of successful campaigns. Strong expertise in local platforms and metrics, as well as excellent communication skills, are essential. This role demands a data-driven mindset and the ability to manage complex influencer programs effectively.

Formación

• 4+ years of experience in influencer marketing, preferably in LATAM.
• English proficiency at B2+ or above.
• Ability to manage multiple campaigns and teams.

Responsabilidades

• Lead influencer marketing strategy for LATAM.
• Monitor and report on influencer marketing KPIs.
• Collaborate with internal teams for campaign execution.

Conocimientos

Influencer marketing expertise

Content strategy adaptation

Data analysis skills

Strong communication skills

Project management

Herramientas

Meta Business Suite

TikTok Creator Tools

Google Analytics

Descripción del empleo

A leading mobility service provider is seeking an experienced Influencer Marketing Lead to drive content marketing strategies in LATAM. The ideal candidate should have over 4 years of experience in influencer marketing, with a proven track record of successful campaigns. Strong expertise in local platforms and metrics, as well as excellent communication skills, are essential. This role demands a data-driven mindset and the ability to manage complex influencer programs effectively.